There are two sides to every campaign The project is trying to reach someone The contributor is trying to find work worth doing When those goals line up, everything becomes simpler No need to convince the wrong audience. No need to spend time on a campaign that doesn't fit. No need to send the same offer to hundreds of accounts and hope something works Better matching solves a surprisingly basic problem That is where @TheDAOLabs becomes interesting as a marketplace rather than just a task board #SocialMining gives the system its activity, but the quality of the match determines whether that activity is actually useful