Bitcoin vs iPhone: What's a Better Investment? Seven years ago one Bitcoin bought 10 iPhones, today it buys 65. That's the whole argument in two numbers - and the numbers in between are the reason it isn't that simple. Look at 2021 to 2022: 42 down to 19. Anyone who felt rich at the 13 Pro launch was 55% poorer in phone terms twelve months later. The same thing just happened again - 105 last year, 65 now, a 38% drop in purchasing power in a single year. So the honest answer: Bitcoin has crushed the iPhone as a store of value over seven years, and has done it while cutting your buying power in half twice along the way. Worth noting the denominator moved too. iPhone prices rose across this period, so part of the gain is BTC appreciating and part is Apple charging more.