startup world teaches us to measure everything by outcomes: revenue funding users followers status exit Stoics basically said: none of these things make you good you can raise $10M and still be dishonest have 100k users and treat people terribly be famous and completely controlled by your ego make millions and have zero self-control what actually matters is character: wisdom - seeing reality clearly justice - treating people properly courage - doing what's right despite fear or discomfort temperance - self-control and moderation so maybe Marcus Aurelius' question for founders would be: what kind of person am I being while building this?