Most RWA products start with an asset and then try to force the duration to work onchain. This one didn’t. ZIG Markets found a business that turns over in days, structured access around it, and is now live inside @ConcreteXYZ’s USD1 RWA Vault. Cross-border settlement. Real payment volume. Whitelisted access. The loop is simple: real-world flow → ZIG Markets revenue → open-market ZIG buys. That is how ethereum:0xb2617246d0c6c0087f18703d576831899ca94f01 gets tied to actual business activity.
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