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Goldman Sachs is expanding its push into the fast-growing income #ETF market with a deal to acquire NEOS Investments for up to $2.25 billion. NEOS manages roughly $30 billion across 19 ETFs, with a strong focus on options-based strategies designed to generate income. The acquisition also brings Goldman established #Bitcoin and Ethereum income ETFs, alongside much larger traditional products. The deal highlights a broader shift in the ETF industry: competition is increasingly moving from simple market exposure toward income, leverage and more customized investment outcomes.

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