Infantino took a big page out of a scammy crypto project playbook: 1⃣Maximize insider profit by low-balling the valuation to preferred early investors 2⃣Buy support/votes through massive “airdrop” incentives to member associations 3⃣Structure everything for maximum self-reward and value extraction He also pushed expanding the World Cup to 64 teams and a two-year cycle with almost zero regard for the actual core contributors — the players and the clubs who make the product. Add the backroom commercial deals and match-scheduling decisions designed for maximum revenue (including the cozy arrangements with certain associations like Argentina’s), and you get the full picture. In this world, ambition and greed big enough to risk breaking the game itself are treated as virtues, not red flags. The failed plan to sell a slice of FIFA’s commercial rights was pure crypto-bro energy: create a new entity, hand out big development checks to secure the votes, bring in connected capital, and keep the real upside for the people at the top. When the pushback got too loud, he just pulled the deal. Classic.