@ethereum next upgrade isn’t the story. The real story is that the biggest players in crypto are evolving before the next bull cycle even begins. Vitalik says Ethereum is preparing for its biggest overhaul since The Merge. Meanwhile… • Narratives are changing. • Communities are becoming growth engines. • Web2 brands are embracing blockchain. • Web2.5 is becoming reality. The projects that win won’t just have the best tech. They’ll have the best positioning, the strongest communities, and the smartest go-to-market strategy. The market is evolving in real time. Are you adapting, or getting left behind? Follow @MikegCrypto for more Web3 growth, blockchain adoption, and crypto GTM insights. #Ethereum #Web3 #Crypto #Blockchain #Tokenization #Marketing #Growth #BuildInPublic