Something that does not get said enough about organic search in crypto. Google and Meta restrict crypto ads. That makes organic one of the only open channels most projects can actually scale. But intent driven search traffic does something paid traffic rarely does. It converts people who were already looking. A founder searching “best RWA marketing agency” is not the same as a founder who saw an ad while scrolling. One of them is already halfway to a decision. Build the content that catches them at that moment.
