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Greenlane Appoints New CEO to Drive Web3 Strategy

Leadership shift signals expansion focus.


Key Points:

• Jason Hitchcock named CEO, effective Feb 18, 2026

• 15+ years in SaaS, blockchain and DeFi

• Strategy centered on Berachain ecosystem

• Focus on staking, validator nodes and liquidity


Greenlane Holdings has appointed Jason Hitchcock as Chief Executive Officer. He brings over 15 years of experience in technology leadership. His background includes SaaS, blockchain infrastructure, and decentralized finance, where he has driven revenue growth and enterprise adoption.


Under his leadership, Greenlane plans to strengthen its digital asset financial strategy, focusing on Berachain. The company aims to combine smart capital use with active ecosystem participation through validator node operations, staking, and liquidity provision.


Previously, Hitchcock served as Head of Business Development at thirdweb. He led enterprise growth across more than 150 blockchain networks. He also held senior roles at Twitch and Bebo, contributing to large-scale platform growth.


Will this leadership move speed up Greenlane’s Web3 expansion?$BTC $ETH

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