- be Michael Saylor - kid grows up on US Air Force bases - military family - smart as hell in school, gets to MIT - can’t become a pilot because of a heart issue - ends up going into software instead - 1989: starts MicroStrategy at 24 - builds tools for companies to understand their data - lands a huge McDonald’s deal in the 90s - gets rich fast in the dotcom boom - 1998: company goes public - stock explodes - Saylor becomes a billionaire overnight - then 2000 hits - accounting mess, SEC case, stock nukes - loses $6B in one day - settles, survives, stays in charge - patents, business software, stays in tech - 2012: writes a book predicting the mobile + cloud world - then 2020 changes everything - looks at cash and says “this is dying” - discovers Bitcoin - August 2020: starts buying BTC with company treasury - first CEO to do it at full scale - keeps buying through every dip - MicroStrategy becomes a Bitcoin vehicle - 2022 steps down as CEO, stays as chairman - only job now: buy more Bitcoin - 2025 rebrands company into “Strategy” - by 2026: holds 700k+ BTC - biggest corporate stash on earth - never sells, just accumulates - becomes the face of institutional Bitcoin - now losing $6,100,000,000 - still buying BTC - For now