What is W3:Ride?
W3:Ride, the mobile iOS and Android app that celebrates cycling, is launching a new reward program for its users. This program allows you to convert every pedal on a bike into points, redeemable each week for exclusive clothing, cycling gear and digital gift cards.
The W3:Ride app tracks details from your phone, Fitbit, Garmin, or smartwatch and automatically rewards you for your commutes, weekend rides or exercises.
Creative director and Co-Founder Thomas Pomarelle explains that W3:Ride's goals have always been to build an app that rewards you for getting outside and exploring the physical world, not being glued to a screen. "Cycling is a great way to explore your town, get fit and have fun with your friends, family, and community." Thomas adds.