Built on Polkadot, Fractal Protocol is an open-source, zero-margin protocol that defines a basic standard to exchange user information in a fair and open way, ensuring a high-quality version of the free internet. In its first version, it is designed to replace the ad cookie and give users back control over their data.
Fractal will create a data commons that empowers healthy competition, erodes rent-seeking duopoly margins, and increases the utility available to users. We aim to disrupt data access exclusivity by creating incentives and infrastructure for users to share accurate and verifiable data about themselves, ensuring data sovereignty and content monetizability.