Statement on Thailand Market Strategy Update
2026/04/23 16:00:00
KuCoin continues to adopt a long-term, compliance-focused approach to global market development. As part of this ongoing strategy, KuCoin regularly reviews its partnerships, operating models, and market engagement frameworks to ensure alignment with evolving regulatory expectations and long-term growth priorities.
KuCoin previously collaborated with ERX Company Limited ("ERX") as a strategic business partner, under which we provided technical support, intellectual property rights, and brand authorization to ERX in Thailand. Following a periodic review, KuCoin has assessed the collaboration against its current compliance, operational, and long-term strategic business standards, and after careful assessment, KuCoin has determined that the collaboration no longer fully aligns with our evolving benchmarks in these areas. As the current phase of cooperation concludes, KuCoin has determined to adjust its involvement accordingly and has since issued a notice of termination pursuant to the terms of relevant agreements.
KuCoin acknowledged that ERX Company Limited is working on the smooth transfer of customer assets and data in compliance with the regulations. In the meantime, KuCoin will withdraw technical support and revoke the intellectual property along the process. The decision reflects KuCoin's ongoing commitment to maintaining high standards in regulatory compliance, operation execution, and brand governance, and to ensuring that all partnerships are aligned with these principles.
This adjustment also forms part of KuCoin’s broader strategy to optimize its global operating model and reinforce a more consistent and disciplined approach to partnership management across all markets.
KuCoin remains committed to the Thai market and will continue to explore more compliant, secure, and sustainable pathways to engage with users and partners in the region.