The MobiFi story starts just after team SmartMob won the Dutch mobility hackathon 2019. The challenge of this event was to fill the gap between public transport and private car usage within the existing mobility infrastructure. In other words, how can we combine drving and public transport to make travel more efficient?
The winning idea was to streamline the park & ride experience and consolidate other options (e.g., sharing scooter, tram, bus) into one app. Following the event, a few of the team took the idea further and investigated how blockchain technology might help solve urban mobility challenges. Fast forward a year, and MobiFi was born.
After engaging with many end consumers and mobility service provider, we came to understand that mobility decisions are largely is irrational, and it's difficult to change deeply ingrained habits. Various companies have tried different behavior change incentives, but for the most part, they stopped working once the incentives ceased.
Thus, we are looking for a new way of coaxing users toward sustainability while also streamlining the transportation experience.
During our participation in the F10 Incubator and accelerator in Zurich, Switzerland. We created MobiFi, a crypto-based Travel2Earn solution, a gamification of travel, a new financial tool for mobility.