Itheum is a decentralized, multi-chain data brokerage platform built for retail users and enterprises to trade and exchange personal data without any middlemen. In retail, Itheum has a wide variety of use cases in web3 such as gaming, gaming guilds, NFTs, and metaverse projects. In enterprise, Itheum’s web2 platform has been in development for over two years and focuses on unlocking data silos created by Web2 organizations and generating new value for user data. Itheum's Data CAT (Collection and Analytics Toolkit) provides a suite of tools enabling both web2 and web3 organizations to collect and analyze data. Data can be then traded using the Data DEX (Decentralized Exchange) and the Itheum utility token in a peer-to-peer manner using blockchain technology. Itheum is completely cross-chain and interconnects different crypto ecosystems into one convenient place for efficiency and diversification purposes.