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Ledger 透露其支付合作夥伴 Global-e 發生安全漏洞，導致客戶資料外洩。此次事件涉及透過 Global-e 作為記賬商（Merchant of Record）購買的用戶的姓名和聯繫資訊。資料外洩源於一個存有眾多品牌訂單資料的雲端系統。Ledger 表示，他們並非唯一受影響的公司。詐騙者可能利用這些資料進行釣魚攻擊。這是在 2020 年和 2021 年發生過類似事件後再次出現。2025 年，與通脹數據趨勢相關的加密貨幣釣魚攻擊導致 8,400 萬美元的損失。

<html><body><p>Ledger加密硬體錢包提供商的客戶，其姓名和聯繫資訊在該公司的一個支付處理合作夥伴遭遇資料外洩後被洩露。
Ledger的發言人表示，只有那些在Ledger.com上使用Global-e作為記賬商的客戶才可能受到影響。 <i>DL 視頻新聞。</i>
發言人表示：「Ledger 并非唯一一家客戶資料受到影響的品牌。」未經授權的第三方獲得了 Global-e 基於雲端的資訊系統的訪問權，該系統包含來自多家品牌的購物者訂單資料。  
Ledger 對其有多少客戶受到此次洩露事件影響的提問沒有作出回應。  
Global-e 對評論請求尚未立即回應。  
這起事件發生在針對加密貨幣用戶的詐騙仍然是長期問題的背景下。  
2025 年，惡意行為者 <a href="https://drops.scamsniffer.io/scam-sniffer-2025-crypto-phishing-losses-fall-83-to-84-million/" rel="">偷了</a> 根據加密貨幣安全公司ScamSniffer的數據，幾乎有8400萬美元透過釣魚攻擊被盜。  
這些攻擊涉及詐騙者使用假電子郵件、簡訊或電話，誘騙客戶透露敏感資訊、點擊安裝竊取加密貨幣的惡意軟體的連結，或無意中將加密貨幣發送給詐騙者。  
Global-e的資料外洩事件可能使情況惡化。外洩的資料包括Ledger客戶的聯繫資訊，這對透過電子郵件釣魚攻擊針對加密貨幣用戶的詐騙者來說，是一個寶貴的資源。  
這並非首次  
Ledger的加密貨幣硬體錢包旨在透過增加一層安全性來幫助用戶保護其加密資產。  
然而對許多人來說，從該公司購買硬體錢包的經歷 <a href="https://www.ledger.com/phishing-campaigns-status" rel="">暴露</a> 他們因多次資料外洩而遭受釣魚式攻擊。
2020年，該公司 <a href="https://support.ledger.com/article/E-commerce-and-Marketing-data-breach-FAQ" rel="">揭示</a> 其與約272,000名客戶相關的資料，已通過其電子商務和營銷資料庫的漏洞被竊取。  
同年晚些時候，Ledger的電子商務服務提供商之一Shopify透露，一名惡意員工洩漏了約292,000名Ledger客戶的資料。  
這些先前的洩露事件包括不僅僅是客戶的姓名和電子郵件，還有地址和電話號碼。  
加密貨幣用戶地址的洩露導致了所謂的扳手攻擊——犯罪分子定位、綁架並勒索已知客戶，以迫使他們交出類似密碼的私鑰，從而獲得對其加密資產的訪問權。  
Ledger聯合創始人遭襲  
去年，Ledger的聯合創始人之一David Balland成為這種攻擊的目標。  
Balland和他的妻子被 <a href="https://www.dlnews.com/articles/regulation/ledger-cofounder-david-balland-and-wife-kidnapped-in-france/" rel="">綁架</a> 從他們的家中綁架並以贖金為目標，這起事件發生在法國一月的一場暴力襲擊中。  
罪犯在法國當局解救他們之前，將這兩人扣留了約24小時。  
在襲擊期間，襲擊者切斷了Balland的一根手指，並把它寄給他的同夥，企圖誘取贖金，法國報紙 <i>世界報</i> 已報告。
六月，法國警察 <a href="https://www.leparisien.fr/faits-divers/le-commanditaire-presume-des-cryptorapts-en-france-interpelle-au-maroc-04-06-2025-CGLNY4SCBZFQNC4RQMEU24PMH4.php" rel="">被捕</a> 一名法國－摩洛哥籍人士，據稱是實施這次襲擊的團體首腦，以及在法國製造多起綁架陰謀的主謀。
<i>Tim Craig 是 DL News 位於愛丁堡的 DeFi 專欄作家。有線索可透過以下方式聯繫 </i><a href="mailto:tim@dlnews.com" rel=""><i>tim@dlnews.com</i></a><i>。</i></p></body></html>

Ledger加密硬體錢包提供商的客戶，其姓名和聯繫資訊在該公司的一個支付處理合作夥伴遭遇資料外洩後被洩露。 Ledger的發言人表示，只有那些在Ledger.com上使用Global-e作為記賬商的客戶才可能受到影響。 

 發言人表示：「Ledger 并非唯一一家客戶資料受到影響的品牌。」未經授權的第三方獲得了 Global-e 基於雲端的資訊系統的訪問權，該系統包含來自多家品牌的購物者訂單資料。 Ledger 對其有多少客戶受到此次洩露事件影響的提問沒有作出回應。 Global-e 對評論請求尚未立即回應。 這起事件發生在針對加密貨幣用戶的詐騙仍然是長期問題的背景下。 2025 年，惡意行為者 

 根據加密貨幣安全公司ScamSniffer的數據，幾乎有8400萬美元透過釣魚攻擊被盜。 這些攻擊涉及詐騙者使用假電子郵件、簡訊或電話，誘騙客戶透露敏感資訊、點擊安裝竊取加密貨幣的惡意軟體的連結，或無意中將加密貨幣發送給詐騙者。 Global-e的資料外洩事件可能使情況惡化。外洩的資料包括Ledger客戶的聯繫資訊，這對透過電子郵件釣魚攻擊針對加密貨幣用戶的詐騙者來說，是一個寶貴的資源。 這並非首次 Ledger的加密貨幣硬體錢包旨在透過增加一層安全性來幫助用戶保護其加密資產。 然而對許多人來說，從該公司購買硬體錢包的經歷 

 他們因多次資料外洩而遭受釣魚式攻擊。 2020年，該公司 

 其與約272,000名客戶相關的資料，已通過其電子商務和營銷資料庫的漏洞被竊取。 同年晚些時候，Ledger的電子商務服務提供商之一Shopify透露，一名惡意員工洩漏了約292,000名Ledger客戶的資料。 這些先前的洩露事件包括不僅僅是客戶的姓名和電子郵件，還有地址和電話號碼。 加密貨幣用戶地址的洩露導致了所謂的扳手攻擊——犯罪分子定位、綁架並勒索已知客戶，以迫使他們交出類似密碼的私鑰，從而獲得對其加密資產的訪問權。 Ledger聯合創始人遭襲 去年，Ledger的聯合創始人之一David Balland成為這種攻擊的目標。 Balland和他的妻子被 

 從他們的家中綁架並以贖金為目標，這起事件發生在法國一月的一場暴力襲擊中。 罪犯在法國當局解救他們之前，將這兩人扣留了約24小時。 在襲擊期間，襲擊者切斷了Balland的一根手指，並把它寄給他的同夥，企圖誘取贖金，法國報紙 

 一名法國－摩洛哥籍人士，據稱是實施這次襲擊的團體首腦，以及在法國製造多起綁架陰謀的主謀。 

Tim Craig 是 DL News 位於愛丁堡的 DeFi 專欄作家。有線索可透過以下方式聯繫 

帳本顯示支付合作夥伴在新資料外洩事件中洩漏客戶資料

Grayscale Investments 於 2025 年 3 月 15 日宣布，將開始向美國投資者分配其以太坊信託 (ETHE) 的質押獎勵。這使得 Grayscale 以太坊信託成為首家將質押收益分配給股東的美國上市以太坊 ETP。此舉使美國產品與歐洲質押 ETP 看齊，並滿足投資者對收益的需求。Grayscale 使用機構質押服務提供商來管理驗證者操作，確保網絡參與而不影響保管。獎勵將以美元支付或根據投資者偏好以額外的 ETHE 股份支付。此更新為以太坊生態系統新聞增添了新的角度。

<html><body><div class="entry-content"><p>在數位資產行業中具有里程碑意義的舉動中，Grayscale Investments 於 2025 年 3 月 15 日宣布，將開始將其以太坊信託 (ETHE) 的質押獎勵直接分發給投資者。這項關鍵決定確立了 Grayscale 以太坊信託作為美國上市的首個以太坊交易所交易產品 (ETP)，將質押收益直接傳遞給股東，徹底改變機構和零售投資者雙方的價值主張。因此，這一舉動彌補了傳統金融機制與權益證明區塊鏈網絡原生收益生成能力之間的重要差距。</p><h2>灰度ETHE質押獎勵：開創先河</h2><p>Grayscale的公告代表其產品策略的重大演進。此前，Grayscale以太坊信託（ETHE）作為被動持有工具運作。該信託只是代表投資者購入並持有以太坊（ETH）。然而，隨著以太坊在2022年轉向權益證明共識機制，這些持有的資產便具備了通過質押賺取收益的內在能力。多年來，ETHE股東一直未能利用這項潛在的收入來源。現在，Grayscale已實施必要的基礎設施以參與以太坊質押，並會分配累積的獎勵。此舉直接回應了長期以來投資者對現貨加密貨幣ETP結構中收益的需求。</p><p>此外，這項舉措具有重大的監管和市場影響。美國證券交易委員會（SEC）歷來對質押服務進行嚴格審查。格雷格雷（Grayscale）能夠推出此項計劃，表明監管對話已趨成熟。該公司很可能與監管機構進行了廣泛溝通，以確保合規。這為其他資產管理公司效仿鋪平了道路。分銷模式本身將至關重要。格雷格雷表示，獎勵將定期以美元形式發放，除非股東選擇以實物形式接收，即額外的ETHE股份。這種靈活性可滿足不同投資者在稅務和策略上的偏好。</p><h2>以太坊質押與ETP整合的機制</h2><p>理解這則新聞需要清楚了解以太坊質押。在權益證明機制中，參與者稱為驗證者，他們鎖定或「質押」ETH來幫助保護網絡。作為回報，他們會以額外的ETH形式獲得獎勵。這些獎勵來自新發行的ETH和交易費用。對像Grayscale這樣的實體而言，質押ETHE信託持有的大量ETH可以產生可觀的收益。技術和操作上的挑戰在於如何安全、可靠且大規模地實現這一點。Grayscale與具備機構級別的成熟質押服務提供商合作，來管理驗證者操作。這種委派確保了網絡參與，同時不會影響基礎資產的保管。</p><h3>比較不同質押 ETP 結構</h3><p>下表對比了新的ETHE模型與其他常見的獲取以太坊敞口的結構：</p><table><thead><tr><th><strong>產品類型</strong></th><th><strong>質押獎勵</strong></th><th><strong>主要特徵</strong></th><th><strong>主要市場</strong></th></tr></thead><tbody><tr><td>灰度 ETHE (已更新)</td><td><strong>是的，分散式</strong></td><td>現貨 ETP，分派收益，於 OTC 市場上市</td><td>美利堅合眾國</td></tr><tr><td>歐洲以太坊 ETP</td><td>常常是的</td><td>在歐盟交易所上市的頻繁納入質押的現貨 ETPs</td><td>歐洲聯盟</td></tr><tr><td>自我保管質押</td><td>是的，直接的</td><td>用戶持有私鑰，單獨質押需至少 32 ETH</td><td>全球</td></tr><tr><td>集中式交易所質押</td><td>是的，但變數</td><td>方便但涉及保管風險，收益率由平台設定</td><td>全球</td></tr><tr><td>非質押美國ETF（假設性）</td><td>不</td><td>會持有 ETH 但不會產生收益，等待 SEC 批准</td><td>美利堅合眾國</td></tr></tbody></table><p>如圖所示，Grayscale的這一舉措使美國市場更接近歐洲和直接參與所提供的功能集。對投資者的主要優勢是 <strong>可及性</strong>他們可以接觸到質押收益，而無需管理技術驗證器或自行處理資產保管。這大大降低了進入門檻。此外，它為追求收益的資金提供了一個受監管且熟悉的投資結構。</p><h2>市場影響與投資者含意</h2><p>市場的即時反應明顯是正面的。分析師觀察到 ETHE 的折讓幅度正在收窄。歷史上，ETHE 常常以大幅折讓交易，因為投資者無法取得底層資產的收益。質押獎勵的承諾直接解決了這個估值差距。透過產生收益，ETHE 從純粹的價格增值工具轉變為產生收入的資產。這種改變根本上改變了其風險回報特徵，並擴大了其對更廣泛投資者的吸引力，特別是注重收入的基金。</p><p>業界專家強調其戰略重要性。「這對加密資產管理來說是一個分水嶺時刻，」一家主要財富顧問公司的投資組合經理表示。「這證明了在受監管框架內，權益證明資產的經濟可行性。此前，與擁有存入權益ETP的歐洲投資者相比，美國投資者處於劣勢。Grayscale已經平衡了競爭場地。」此舉也增加了其他尋求證券交易委員會（SEC）批准現貨以太幣ETF的發行人的競爭壓力。現今，任何未來的美國以太幣ETF很可能需要具備權益功能，才能與ETHE的新功能保持競爭力。</p><h3>監管途徑與未來先例</h3><p>Grayscale成功推出此項計劃並非憑空而來。這是在多年業界倡議和監管清晰度逐步提升的基礎上實現的。美國證券交易委員會（SEC）在2023年批准以太坊期貨ETF是一個關鍵的先例。這表明市場對以太坊結構的接受度正在提高。Grayscale自身在將其比特幣信託（GBTC）轉換為ETF方面的法律勝利，也顯示了其如有必要，願意透過法院與監管機構互動的決心。針對這項質押計劃，Grayscale幾乎肯定提出了強大的營運計劃，強調：</p><ul><li><strong>資產安全：</strong> 概述被質押的以太幣如何繼續受到嚴格的保管協議管理。</li><li><strong>獎勵透明度：</strong> 詳細說明計算和分配獎勵的明確方法。</li><li><strong>風險披露：</strong> 全面告知投資者削減風險及網絡處罰。</li></ul><p>此先例可能加快其他權益證明資產信託的類似功能。它也為如何最終獲得美國證券交易委員會（SEC）批准的現貨以太幣ETF與質押功能提供了潛在的藍圖，將現貨ETF的優勢與質押的收益產生結合。</p><h2>結論</h2><p>Grayscale決定分發 <strong>ETHE 質押獎勵</strong> 標誌著加密貨幣投資產品成熟的轉型裡程碑。透過成功將收益產生整合到美國上市的投資工具中，Grayscale 增強了現有投資者的價值主張，並可能吸引新的一批注重收益的資金。這項舉措縮小了美國與其他全球市場之間的產品差距，為未來的以太坊 ETP 設定了新的競爭標準，並反映了數位資產行業與金融監管機構之間建設性互動的重要進步。收益的分發 <strong>灰度ETHE質押</strong> 盈利不僅僅是產品更新；這是一個信號，表明加密資產的基礎設施正在發展，以充分發揮其原生經濟效益。</p><h2>常見問題解答</h2><p><strong>問題1：</strong> Grayscale將如何向投資者分配ETHE質押獎勵？<br/>Grayscale將定期分配質押獎勵，可能為每季度一次。股東通常可以選擇以現金（美元）或額外的ETHE信託股份形式接收這些分配，為不同的投資和稅務策略提供靈活性。</p><p><strong>問題2：</strong> 這對ETHE股價有什麼意義？<br/>此發展普遍被視為對ETHE的估值有正面影響。透過產生收益，ETHE變得更具吸引力，這有助於縮小其歷來淨資產價值（NAV）的折讓，並在其他條件不變的情況下，長期而言可能有助於支撐股價。</p><p><strong>問題3：</strong> 這與現貨以太坊ETF是否相同？<br/>不，灰度以太坊信託（ETHE）目前是一種在場外交易（OTC）市場交易的交易所交易產品（ETP）。一種現貨以太坊ETF，將在紐約證券交易所（NYSE）或納斯達克（Nasdaq）等主要交易所交易，尚未獲得證券交易委員會（SEC）的批准。然而，ETHE的新質押功能提高了未來ETF可能需要提供的標準。</p><p><strong>問題4：</strong> 參與質押獎勵計劃是否有任何風險？<br/>是的，質押涉及固有風險，包括驗證者行為不當所導致的「罰沒」處罰、潛在的網絡停機時間，以及一段時間內質押資產的流動性受限。格雷瑟通過專業合作夥伴來管理這些風險，但這些風險已向投資者披露。</p><p><strong>問題5：</strong> 這會導致其他 Grayscale 產品出現類似功能嗎？<br/>這是一個很有可能的情況。如果ETHE質押獎勵計劃成功且運作順利，Grayscale可能會根據監管可行性與投資者需求，探索為其他持有權益證明資產的信託實施類似的收益產生機制。</p><div class="post-disclaimer"><p><strong>免責聲明：</strong> 所提供的資訊並非交易建議， <a href="https://www.bitcoinworld.co.in"> Bitcoinworld.co.in </a> 對於根據本網站提供的資訊所作出的任何投資，我們概不承擔任何責任。我們強烈建議在作出任何投資決定前，進行獨立研究和/或諮詢合格的專業人士。</p></div></div></body></html>

在數位資產行業中具有里程碑意義的舉動中，Grayscale Investments 於 2025 年 3 月 15 日宣布，將開始將其以太坊信託 (ETHE) 的質押獎勵直接分發給投資者。這項關鍵決定確立了 Grayscale 以太坊信託作為美國上市的首個以太坊交易所交易產品 (ETP)，將質押收益直接傳遞給股東，徹底改變機構和零售投資者雙方的價值主張。因此，這一舉動彌補了傳統金融機制與權益證明區塊鏈網絡原生收益生成能力之間的重要差距。

Grayscale的公告代表其產品策略的重大演進。此前，Grayscale以太坊信託（ETHE）作為被動持有工具運作。該信託只是代表投資者購入並持有以太坊（ETH）。然而，隨著以太坊在2022年轉向權益證明共識機制，這些持有的資產便具備了通過質押賺取收益的內在能力。多年來，ETHE股東一直未能利用這項潛在的收入來源。現在，Grayscale已實施必要的基礎設施以參與以太坊質押，並會分配累積的獎勵。此舉直接回應了長期以來投資者對現貨加密貨幣ETP結構中收益的需求。

此外，這項舉措具有重大的監管和市場影響。美國證券交易委員會（SEC）歷來對質押服務進行嚴格審查。格雷格雷（Grayscale）能夠推出此項計劃，表明監管對話已趨成熟。該公司很可能與監管機構進行了廣泛溝通，以確保合規。這為其他資產管理公司效仿鋪平了道路。分銷模式本身將至關重要。格雷格雷表示，獎勵將定期以美元形式發放，除非股東選擇以實物形式接收，即額外的ETHE股份。這種靈活性可滿足不同投資者在稅務和策略上的偏好。

理解這則新聞需要清楚了解以太坊質押。在權益證明機制中，參與者稱為驗證者，他們鎖定或「質押」ETH來幫助保護網絡。作為回報，他們會以額外的ETH形式獲得獎勵。這些獎勵來自新發行的ETH和交易費用。對像Grayscale這樣的實體而言，質押ETHE信託持有的大量ETH可以產生可觀的收益。技術和操作上的挑戰在於如何安全、可靠且大規模地實現這一點。Grayscale與具備機構級別的成熟質押服務提供商合作，來管理驗證者操作。這種委派確保了網絡參與，同時不會影響基礎資產的保管。

下表對比了新的ETHE模型與其他常見的獲取以太坊敞口的結構：

現貨 ETP，分派收益，於 OTC 市場上市

在歐盟交易所上市的頻繁納入質押的現貨 ETPs

用戶持有私鑰，單獨質押需至少 32 ETH

方便但涉及保管風險，收益率由平台設定

會持有 ETH 但不會產生收益，等待 SEC 批准

如圖所示，Grayscale的這一舉措使美國市場更接近歐洲和直接參與所提供的功能集。對投資者的主要優勢是 

他們可以接觸到質押收益，而無需管理技術驗證器或自行處理資產保管。這大大降低了進入門檻。此外，它為追求收益的資金提供了一個受監管且熟悉的投資結構。

市場的即時反應明顯是正面的。分析師觀察到 ETHE 的折讓幅度正在收窄。歷史上，ETHE 常常以大幅折讓交易，因為投資者無法取得底層資產的收益。質押獎勵的承諾直接解決了這個估值差距。透過產生收益，ETHE 從純粹的價格增值工具轉變為產生收入的資產。這種改變根本上改變了其風險回報特徵，並擴大了其對更廣泛投資者的吸引力，特別是注重收入的基金。

業界專家強調其戰略重要性。「這對加密資產管理來說是一個分水嶺時刻，」一家主要財富顧問公司的投資組合經理表示。「這證明了在受監管框架內，權益證明資產的經濟可行性。此前，與擁有存入權益ETP的歐洲投資者相比，美國投資者處於劣勢。Grayscale已經平衡了競爭場地。」此舉也增加了其他尋求證券交易委員會（SEC）批准現貨以太幣ETF的發行人的競爭壓力。現今，任何未來的美國以太幣ETF很可能需要具備權益功能，才能與ETHE的新功能保持競爭力。

Grayscale成功推出此項計劃並非憑空而來。這是在多年業界倡議和監管清晰度逐步提升的基礎上實現的。美國證券交易委員會（SEC）在2023年批准以太坊期貨ETF是一個關鍵的先例。這表明市場對以太坊結構的接受度正在提高。Grayscale自身在將其比特幣信託（GBTC）轉換為ETF方面的法律勝利，也顯示了其如有必要，願意透過法院與監管機構互動的決心。針對這項質押計劃，Grayscale幾乎肯定提出了強大的營運計劃，強調：

 概述被質押的以太幣如何繼續受到嚴格的保管協議管理。

 詳細說明計算和分配獎勵的明確方法。

 全面告知投資者削減風險及網絡處罰。

此先例可能加快其他權益證明資產信託的類似功能。它也為如何最終獲得美國證券交易委員會（SEC）批准的現貨以太幣ETF與質押功能提供了潛在的藍圖，將現貨ETF的優勢與質押的收益產生結合。

 標誌著加密貨幣投資產品成熟的轉型裡程碑。透過成功將收益產生整合到美國上市的投資工具中，Grayscale 增強了現有投資者的價值主張，並可能吸引新的一批注重收益的資金。這項舉措縮小了美國與其他全球市場之間的產品差距，為未來的以太坊 ETP 設定了新的競爭標準，並反映了數位資產行業與金融監管機構之間建設性互動的重要進步。收益的分發 

 盈利不僅僅是產品更新；這是一個信號，表明加密資產的基礎設施正在發展，以充分發揮其原生經濟效益。

 Grayscale將如何向投資者分配ETHE質押獎勵？

Grayscale將定期分配質押獎勵，可能為每季度一次。股東通常可以選擇以現金（美元）或額外的ETHE信託股份形式接收這些分配，為不同的投資和稅務策略提供靈活性。

此發展普遍被視為對ETHE的估值有正面影響。透過產生收益，ETHE變得更具吸引力，這有助於縮小其歷來淨資產價值（NAV）的折讓，並在其他條件不變的情況下，長期而言可能有助於支撐股價。

不，灰度以太坊信託（ETHE）目前是一種在場外交易（OTC）市場交易的交易所交易產品（ETP）。一種現貨以太坊ETF，將在紐約證券交易所（NYSE）或納斯達克（Nasdaq）等主要交易所交易，尚未獲得證券交易委員會（SEC）的批准。然而，ETHE的新質押功能提高了未來ETF可能需要提供的標準。

 參與質押獎勵計劃是否有任何風險？

是的，質押涉及固有風險，包括驗證者行為不當所導致的「罰沒」處罰、潛在的網絡停機時間，以及一段時間內質押資產的流動性受限。格雷瑟通過專業合作夥伴來管理這些風險，但這些風險已向投資者披露。

 這會導致其他 Grayscale 產品出現類似功能嗎？

這是一個很有可能的情況。如果ETHE質押獎勵計劃成功且運作順利，Grayscale可能會根據監管可行性與投資者需求，探索為其他持有權益證明資產的信託實施類似的收益產生機制。

 所提供的資訊並非交易建議， 

 對於根據本網站提供的資訊所作出的任何投資，我們概不承擔任何責任。我們強烈建議在作出任何投資決定前，進行獨立研究和/或諮詢合格的專業人士。

Grayscale ETHE 將向美國投資者派發質押獎勵

比特幣新聞於本周爆發，MicroStrategy 在 2026 年 12 月 29 日至 1 月 4 日之間，以約 1.16 億美元購入 1,287 個 BTC。該公司現在擁有 673,783 個比特幣，價值超過 600 億美元。Michael Saylor 確認了這筆購買，這繼續了該公司將比特幣作為關鍵儲備資產的戰略。資金來自營運現金和可轉換高級債券，平均成本遠低於目前價格。比特幣分析表明，這一舉動加強了機構對該資產的信心。

<html><body><div class="entry-content"><p>在一個凸顯其堅定信念的關鍵舉動中，商業智能公司MicroStrategy已執行了另一項重大行動。 <strong>微策略購買比特幣</strong>，於 12 月 29 日至 1 月 4 日之間購入約 1.16 億美元、共 1,287 個比特幣。董事長邁克爾·塞勒（Michael Saylor）宣布了這項交易，並透露公司目前總持有量已高達 673,783 個比特幣。這項戰略性購入持續重新定義企業財務管理，也進一步鞏固微策略（MicroStrategy）作為全球最大的公開交易企業比特幣持有者的地位。</p><h2>分析MicroStrategy最新購入比特幣情況</h2><p>MicroStrategy最新一次收購體現了其長期企業戰略的一致應用。在此次購買期間，公司平均以每比特幣約90,100美元的價格購入。因此，這項購買遵循了公司既定的比特幣平均成本法，不論短期市場波動。此外，根據累計購買價格，此次交易使MicroStrategy對比特幣的總投資超過45億美元。公司每比特幣的平均成本基礎仍遠低於目前市場價格，使其資產負債表上產生了巨大的未實現收益。這種財務工程已成為其他公司的案例研究。</p><h2>企業比特幣策略的演變</h2><p>MicroStrategy 的旅程始於 2020 年 8 月，當時它首次宣佈比特幣為其主要的財務儲備資產。自從做出這個關鍵決策以來，公司已透過公開市場操作和可轉換債券發行進行了多次購買。由執行董事長邁克爾·塞勒（Michael Saylor）主導的這項策略認為，與易受通脹壓力影響的傳統法定貨幣相比，比特幣是一種更優越的價值儲存方式。重要的是，這種方法吸引了大量投資者關注，也引起了金融監管機構的密切審視。現在，公司的季度財報中除了核心軟體業務表現外，也重點呈現與比特幣相關的指標。</p><h3>市場影響與機構情緒</h3><p>每次MicroStrategy的公佈通常都會立即引發市場反應。分析師密切關注這些購買行為，作為機構情緒的指標。MicroStrategy目前的持倉規模，已佔全球總共可挖掘比特幣的3.2%以上，使其具有不成比例的影響力。這種累積引發了關於企業對去中心化資產集中持有的爭議。然而，這也顯示了一種高信心、長期投資的論點，其他上市公司已開始效仿，儘管規模較小。下表概述了MicroStrategy的持倉規模，與其他已知企業持倉的比較。</p><table><caption>主要企業比特幣財政儲備（約數）</caption><tr><th>公司</th><th>持有的比特幣</th><th>約值（美元）</th><th>公告日期</th></tr><tr><td>MicroStrategy</td><td>673,783 BTC</td><td>600多億美元</td><td>進行中</td></tr><tr><td>特斯拉</td><td>~10,800 BTC</td><td>10億美元</td><td>二月 2021</td></tr><tr><td>方塊</td><td>8,027 BTC</td><td>7億美元</td><td>2020年10月/2021年2月</td></tr><tr><td>馬拉松數字（控股）</td><td>~15,000 BTC</td><td>13 億美元</td><td>截至2024年12月</td></tr></table><h2>財務機械學與資產負債表影響</h2><p>MicroStrategy 通過營運現金流和債務融資來籌措購買比特幣的資金。公司已成功發行多輪可轉換優先債券，專門用於購買比特幣。這些債券的票面利率較低，公司管理層認為，這是由於比特幣長期升值潛力的合理補償。會計準則要求公司將比特幣歸類為無限期無形資產。此分類意味著 MicroStrategy 必須在市場價格低於帳面價值時，每個季度評估該資產是否減損，而價值上升的重估則要等到出售時才會被確認。這種不對稱的會計處理方式使其報告的盈虧出現獨特的波動。</p><p>策略的關鍵財務方面包括：</p><ul><li><strong>資本配置：</strong> 將現金儲備從傳統工具重新配置到數位資產。</li><li><strong>債務策略：</strong> 以低息債務購入根據增值論點的非收益資產。</li><li><strong>股東價值：</strong> 該公司的股價已與比特幣價格高度相關。</li><li><strong>風險管理：</strong> 與多家機構夥伴合作，採用先進的託管解決方案。</li></ul><h3>監管環境與未來考量</h3><p>企業持有比特幣的監管環境持續演變。證券交易委員會（SEC）已關注於持有加密資產的公司之會計及披露做法。MicroStrategy 對風險因素，包括價格波動、監管不確定性及技術過時等，均保持詳細披露。展望未來，美國批准現貨比特幣交易所交易基金（ETF）的潛力，可能為投資者提供替代的投資途徑，進而可能影響對 MicroStrategy 股票作為代理工具的需求。然而，該公司憑藉先驅優勢及龐大規模，在數位資產生態系統中佔有獨特且根深柢固的地位。</p><h2>結論</h2><p>MicroStrategy最新 <strong>微策略購買比特幣</strong> 以1.287萬枚比特幣換取1.16億美元並非孤例，而是公司持續、高信心企業戰略中的一章。這項舉動強化了公司對比特幣作為主要財務儲備資產的承諾，使其總持有量達到673,783枚比特幣。由邁克爾·塞勒（Michael Saylor）主導的這項戰略，已經轉變了公司的財務狀況，並引發了關於數字資產在企業財務中角色的廣泛討論。儘管存在內在的波動性和監管風險，這種積極的增持策略使MicroStrategy處於潛在範式轉變的前沿，即公眾公司如何管理資本並長期儲存價值。</p><h2>常見問題解答</h2><p><strong>問題1：</strong> MicroStrategy 如何支付其購買的比特幣？<br/>MicroStrategy 使用過剩的營運現金流和債務發行所得資金，特別是可轉換優先債券。這些債券明確用於向機構投資者購買更多比特幣。</p><p><strong>問題2：</strong> MicroStrategy購買比特幣的平均價格是多少？<br/>雖然每次購買的確切數字會有所波動，但公開文件顯示，MicroStrategy 的平均成本基礎約為每比特幣 35,160 美元，遠低於目前市場價格，從而產生了巨大的未實現收益。</p><p><strong>問題3：</strong> 持有比特幣是否影響MicroStrategy的核心業務？<br/>管理層表示，比特幣策略與其核心的商業智能和軟件運營是分離的。然而，該公司的市場估值和投資者關注度現在嚴重受到其比特幣財務庫表現的影響。</p><p><strong>問題4：</strong> 這個企業比特幣策略的主要風險是什麼？<br/>主要風險包括比特幣價格的極端波動性、可能影響保管或會計的監管變動、比特幣網絡的技術風險，以及在不影響市場的情況下出售如此大頭寸的流動性不足。</p><p><strong>問題5：</strong> 有其他公司跟隨MicroStrategy的領導嗎？<br/>是的，多家上市公司如特斯拉、Block（原Square）和Marathon Digital已將其財務庫的一部分分配給比特幣，但沒有任何一家採用了像MicroStrategy那樣積極或持續的策略。</p><div class="post-disclaimer"><p><strong>免責聲明：</strong> 所提供的資訊並非交易建議， <a href="https://www.bitcoinworld.co.in"> Bitcoinworld.co.in </a> 對於根據本網站提供的資訊所作出的任何投資，我們概不承擔任何責任。我們強烈建議在作出任何投資決定前，進行獨立研究和/或諮詢合格的專業人士。</p></div></div></body></html>

在一個凸顯其堅定信念的關鍵舉動中，商業智能公司MicroStrategy已執行了另一項重大行動。 

，於 12 月 29 日至 1 月 4 日之間購入約 1.16 億美元、共 1,287 個比特幣。董事長邁克爾·塞勒（Michael Saylor）宣布了這項交易，並透露公司目前總持有量已高達 673,783 個比特幣。這項戰略性購入持續重新定義企業財務管理，也進一步鞏固微策略（MicroStrategy）作為全球最大的公開交易企業比特幣持有者的地位。

分析MicroStrategy最新購入比特幣情況

MicroStrategy最新一次收購體現了其長期企業戰略的一致應用。在此次購買期間，公司平均以每比特幣約90,100美元的價格購入。因此，這項購買遵循了公司既定的比特幣平均成本法，不論短期市場波動。此外，根據累計購買價格，此次交易使MicroStrategy對比特幣的總投資超過45億美元。公司每比特幣的平均成本基礎仍遠低於目前市場價格，使其資產負債表上產生了巨大的未實現收益。這種財務工程已成為其他公司的案例研究。

MicroStrategy 的旅程始於 2020 年 8 月，當時它首次宣佈比特幣為其主要的財務儲備資產。自從做出這個關鍵決策以來，公司已透過公開市場操作和可轉換債券發行進行了多次購買。由執行董事長邁克爾·塞勒（Michael Saylor）主導的這項策略認為，與易受通脹壓力影響的傳統法定貨幣相比，比特幣是一種更優越的價值儲存方式。重要的是，這種方法吸引了大量投資者關注，也引起了金融監管機構的密切審視。現在，公司的季度財報中除了核心軟體業務表現外，也重點呈現與比特幣相關的指標。

每次MicroStrategy的公佈通常都會立即引發市場反應。分析師密切關注這些購買行為，作為機構情緒的指標。MicroStrategy目前的持倉規模，已佔全球總共可挖掘比特幣的3.2%以上，使其具有不成比例的影響力。這種累積引發了關於企業對去中心化資產集中持有的爭議。然而，這也顯示了一種高信心、長期投資的論點，其他上市公司已開始效仿，儘管規模較小。下表概述了MicroStrategy的持倉規模，與其他已知企業持倉的比較。

主要企業比特幣財政儲備（約數）

MicroStrategy 通過營運現金流和債務融資來籌措購買比特幣的資金。公司已成功發行多輪可轉換優先債券，專門用於購買比特幣。這些債券的票面利率較低，公司管理層認為，這是由於比特幣長期升值潛力的合理補償。會計準則要求公司將比特幣歸類為無限期無形資產。此分類意味著 MicroStrategy 必須在市場價格低於帳面價值時，每個季度評估該資產是否減損，而價值上升的重估則要等到出售時才會被確認。這種不對稱的會計處理方式使其報告的盈虧出現獨特的波動。

 將現金儲備從傳統工具重新配置到數位資產。

 以低息債務購入根據增值論點的非收益資產。

 該公司的股價已與比特幣價格高度相關。

 與多家機構夥伴合作，採用先進的託管解決方案。

企業持有比特幣的監管環境持續演變。證券交易委員會（SEC）已關注於持有加密資產的公司之會計及披露做法。MicroStrategy 對風險因素，包括價格波動、監管不確定性及技術過時等，均保持詳細披露。展望未來，美國批准現貨比特幣交易所交易基金（ETF）的潛力，可能為投資者提供替代的投資途徑，進而可能影響對 MicroStrategy 股票作為代理工具的需求。然而，該公司憑藉先驅優勢及龐大規模，在數位資產生態系統中佔有獨特且根深柢固的地位。

 以1.287萬枚比特幣換取1.16億美元並非孤例，而是公司持續、高信心企業戰略中的一章。這項舉動強化了公司對比特幣作為主要財務儲備資產的承諾，使其總持有量達到673,783枚比特幣。由邁克爾·塞勒（Michael Saylor）主導的這項戰略，已經轉變了公司的財務狀況，並引發了關於數字資產在企業財務中角色的廣泛討論。儘管存在內在的波動性和監管風險，這種積極的增持策略使MicroStrategy處於潛在範式轉變的前沿，即公眾公司如何管理資本並長期儲存價值。

 MicroStrategy 如何支付其購買的比特幣？

MicroStrategy 使用過剩的營運現金流和債務發行所得資金，特別是可轉換優先債券。這些債券明確用於向機構投資者購買更多比特幣。

 MicroStrategy購買比特幣的平均價格是多少？

雖然每次購買的確切數字會有所波動，但公開文件顯示，MicroStrategy 的平均成本基礎約為每比特幣 35,160 美元，遠低於目前市場價格，從而產生了巨大的未實現收益。

 持有比特幣是否影響MicroStrategy的核心業務？

管理層表示，比特幣策略與其核心的商業智能和軟件運營是分離的。然而，該公司的市場估值和投資者關注度現在嚴重受到其比特幣財務庫表現的影響。

 這個企業比特幣策略的主要風險是什麼？

主要風險包括比特幣價格的極端波動性、可能影響保管或會計的監管變動、比特幣網絡的技術風險，以及在不影響市場的情況下出售如此大頭寸的流動性不足。

 有其他公司跟隨MicroStrategy的領導嗎？

是的，多家上市公司如特斯拉、Block（原Square）和Marathon Digital已將其財務庫的一部分分配給比特幣，但沒有任何一家採用了像MicroStrategy那樣積極或持續的策略。

微策略以1.16億美元購入1,287枚比特幣，總持有量達673,783枚比特币

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<div>To exercise your data protection rights, please contact our DPO at <e>privacy@kucoin.eu</e>.</div>

<div>In some cases, we may not be able to fully fulfill your request because:</div>
<ul><li>We are legally required to keep certain Personal Data under laws like anti-money laundering (Section 21 FM-GwG), tax law (Section 132(1) BAO), or commercial law (Sections 190, 212 UGB).</li>
<li>We must retain data to respond to official requests by authorities, including investigations, subpoenas, or other legal actions.</li>
<li>We need to keep data to protect our legal rights when there is an ongoing or expected legal case (but not for hypothetical or unplanned cases).</li>
<li>Your request would reveal confidential or legally protected information. We will provide what is possible without violating these protections.</li></ul>

<div>You have the following rights under the GDPR in relation to your Personal Data:</div>

<ul><li><bl>Right of Access</bl> (Article 15 GDPR): You have the right to obtain confirmation as to whether we process Personal Data concerning you, and, where that is the case, to access such data and related information, including the purposes of Processing, categories of Personal Data, recipients, and retention periods.</li>
<li><bl>Right to Rectification</bl> (Article 16 GDPR): You have the right to request the correction of inaccurate Personal Data and the completion of incomplete Personal Data concerning you.</li>
<li><bl>Right to Erasure</bl> (“Right to be Forgotten”, Article 17 GDPR): You may request the deletion of your Personal Data where, for example, the data is no longer necessary for the purposes for which it was collected, or where you have withdrawn your consent and no other legal basis for Processing applies.</li>
<li><bl>Right to Restriction of Processing</bl> (Article 18 GDPR): You may request that we restrict the Processing of your Personal Data in certain cases, e.g. if the accuracy of the data is contested, or if the Processing is unlawful but you oppose erasure.</li>
<li><bl>Right to Data Portability</bl> (Article 20 GDPR): Where the Processing is based on your consent or a contract and carried out by automated means, you have the right to receive the Personal Data you provided in a structured, commonly used and machine-readable format and to transmit it to another Controller.</li>

<li><bl>Right to Object</bl> (Article 21 GDPR): Where Processing is based on our legitimate interests (Article 6(1)(f) GDPR), you have the right to object on grounds relating to your particular situation. In that case, we will stop Processing your Personal Data unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or if the Processing is necessary for the establishment, exercise, or defence of legal claims.</li>
<li><bl>Right to Withdraw Consent</bl> (Article 7(3) GDPR): Where Processing is based on your consent (Article 6(1)(a) or Article 9(2)(a) GDPR), you may withdraw your consent at any time. This does not affect the lawfulness of Processing based on consent before its withdrawal.</li>
<li><bl>Right not to be subject to Automated Decision-Making</bl> (Article 22 GDPR): You have the right not to be subject to a decision based solely on automated Processing, including profiling, which produces legal effects or similarly significantly affects you, unless one of the exemptions under Article 22(2) GDPR applies.</li>
<li><bl>Right to Lodge a Complaint</bl>  (Article 77 GDPR):You may lodge a complaint with the competent data protection authority. In Austria, this is the Datenschutzbehörde (DSB), Barichgasse 40–42, 1030 Vienna (www.dsb.gv.at).</li>
<li><bl>Right to Compensation</bl>: (Article 82 GDPR) If you suffer material or non-material damage due to a breach of the GDPR, you may be entitled to compensation from the responsible Controller or processor. This does not affect any other legal remedies available to you.</li></ul>

<div>Cookies are small files stored on your device when you visit our website. We use them to ensure a secure, user-friendly, and optimised browsing experience when you visit our website.</div><div>Cookies help us to:</div> <ul><li>Maintain user sessions across page requests,</li> <li>Remember your preferences,</li> <li>Improve the usability and performance of our website,</li> <li>Facilitate navigation, and</li> <li>Support essential features such as login functionality and shopping carts.</li></ul> <div>Cookies essential for these functions are processed based on our legitimate interest in maintaining site operation (Article 6(1)(f) GDPR).</div> <div>For all other cookies, including those for analytics, marketing, or personalization, we obtain your clear, informed consent beforehand (Section 165(3) TKG 2021, Article 6(1)(a) GDPR). You can revoke this consent anytime for the future.</div> <div>Types of Cookies we use:</div> <ul><li>Session cookies: These are temporary and are automatically deleted once you close your browser.</li> <li>Persistent cookies: These remain stored on your device until they expire or are manually deleted in your browser settings.</li></ul> <div>You control cookie use via your browser settings, where you can:</div> <ul><li>Block all cookies,</li> <li>Be notified before a cookie is saved,</li> <li>Accept cookies only in specific cases, or</li> <li>Delete all cookies automatically when closing the browser.</li></ul> <div>For example: </div> <ul><li>Microsoft Edge: Settings > Cookies and site permissions</li> <li>Mozilla Firefox: Preferences > Privacy & Security > Cookies and Site Data</li> <li>Google Chrome: Settings > Privacy and security > Cookies and other site data</li></ul> <div>Please note: Disabling certain cookies may limit the functionality of some parts of our website.</div>

<div>We take the security of your Personal Data very seriously and employ a wide range of measures to keep it safe. Our security framework combines administrative, technical, and physical controls designed to prevent unauthorized access, loss, alteration, or misuse of your information.</div>
<div>Some of the key protections we use include:</div>
<ul><li>Encryption technologies to secure data transfers and storage;</li>
<li>Two-factor authentication (2FA) to add an extra layer of account protection;</li>
<li>Regular security assessments and audits to ensure our safeguards remain effective;</li>
<li>Strict access controls limiting personal data access to authorized personnel only;</li>
<li>Data minimization methods such as pseudonymization where applicable;</li>
<li>Procedures for quick recovery of data availability in case of technical failures;</li>
<li>Ongoing staff training and clear IT security policies;</li>
<li>Incident response plans to promptly handle any security breaches.</li></ul>
<div>We encourage you to enable two-factor authentication and keep your account credentials confidential to further enhance your security. Protecting your data is a continuous commitment, and we regularly update our security practices to stay ahead of emerging threats and comply with international standards.</div>

<div>We do not use your Personal Data for automated decision-making, including profiling, within the meaning of Article 22(1) and (4) GDPR. This means that you are not subject to any decision based solely on automated Processing which produces legal effects concerning you or similarly significantly affects you.</div>

<div>Our platform is intended exclusively for users who are 18 years of age or older. We do not offer our services to minors, and therefore, we do not knowingly collect personal information from anyone under 18. If you are under 18, please do not use our services or submit any personal data to us.</div>

<div>In principle, you are not legally required to provide us with your Personal Data. However, the provision of certain Personal Data is necessary to access and use our Platform, to comply with statutory obligations (e.g. under anti-money laundering and counter-terrorism financing laws), or to enter into and perform a contract with us.</div>
<div>In particular, we are legally obliged to collect and process specific categories of Personal Data (such as identification documents and proof of address) before entering into a business relationship, and on an ongoing basis, in accordance with applicable Know-Your-Customer (KYC) and Anti-Money Laundering (AML) requirements. </div>
<div>Without this information, we cannot provide you with access to our Services or might not be able to establish or continue a business relationship with you, or to provide certain features of our Platform.</div>

<div>This Policy is current as of the “Last Updated” date indicated above. We may update or amend this Policy from time to time to reflect changes in legal requirements, our data Processing practices, or the features of our Services. Therefore, we encourage you to review this Policy periodically to stay informed about how we process your Personal Data.</div>

<div>If you have any further questions about the processing of your personal data, please contact our DPO: <e>privacy@kucoin.eu.</e></div>

<div>The following definitions are particularly relevant:</div>
<ul><li>“<bl>Personal Data</bl>” refers to any information relating to an identified or identifiable natural person.</li>
<li>“<bl>Processing”</bl> refers to any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.</li>
<li>"<bl>Controller</bl>" refers to the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.</li>
<li>“<bl>Supervisory Authority</bl>” refers to the Österreichische Datenschutzbehörde, Barichgasse 40-42, 1030 Vienna (T +43 1 52 152-0, M dsb@dsb.gv.at).</li>
<li>“<bl>Data Subject</bl>” means an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly, or indirectly, by reference to an identifier, such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.</li></ul>

<div>KuCoin EU acts as the Controller of your Personal Data in connection with the Services we provide. This means we are responsible for ensuring the lawful and secure Processing of your Personal Data and for complying with applicable data protection laws and regulatory requirements.</div>
<div>By registering for and using the Platform, you acknowledge that your Personal Data will be processed in accordance with this Policy and the Terms and Conditions applicable to the Platform.</div>
<div>To help us meet these obligations, we have appointed an internal Data Protection Officer (DPO) who oversees our data protection compliance and serves as the main point of contact for both Supervisory Authorities and Data Subjects on all matters relating to privacy.</div>
<div>If you have any questions or concerns about how your Personal Data is being processed, you can contact our DPO at <e>privacy@kucoin.eu</e>. For certain requests, we require further identification data from you (e.g. passport, ID card, etc), in order to ensure that your Personal Data is only shared with you.</div>

<div>We are committed to Processing only Personal Data that is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed, in accordance with the data minimization principle set out in Article 5(1)(c) of the GDPR.</div>
<div>We collect your Personal Data in a variety of ways depending on how you interact with us and our Services, including: </div>
<div><bl>Information you provide to us</bl>, for example:</div>
<ul><li>When you register for an account or use our Platform;</li>
<li>During the Know-Your-Customer (KYC) or account opening process;</li>
<li>When you complete forms or upload documents on the Platform;</li>
<li>When you subscribe to news and updates from us;</li>
<li>When you contact our support or other employees via email or other communication channels;</li>
<li>When you submit support requests, participate in dispute resolution, or request assistance;</li>
<li>When you participate in events, fairs, interviews;</li>
<li>When you visit our offices in person.</li></ul>
<div><bl>From third parties</bl>, such as:</div>
<ul><li>Affiliates and partners who enable or support your access to our Services;</li>
<li>Service providers for identity verification, background screening, PEP and sanctions checks, and fraud prevention;</li>
<li>Credit reference agencies and financial service providers;</li>
<li>Publicly accessible sources (e.g., commercial registers or government databases within the EU);</li>
<li>Licensed data brokers or aggregators, where legally permissible.</li></ul>
<div><bl>By automatic collection</bl>, such as:</div>
<ul><li>WhenThrough your use of our Services and Platform via technical logs, usage tracking, or cookies.</li></ul>

<div>In operating our Platform and providing our Services, we may process the following <bl>categories of Personal Data</bl>:</div>

<ul><li><bl>Identification data</bl>: full name, date and place of birth, nationality, identification number, passport/ID documents.</li>
<li><bl>Contact details</bl>: residential address, email address, phone number.</li>
<li><bl>Financial and transactional data</bl>: source of funds and wealth, bank account information, payment method details (e.g. credit card number, expiration date, security code), tax identification number, employment status, income.</li>
<li><bl>Verification data</bl>: identity documents, certifications (e.g. employment or inheritance documentation), results of PEP/sanctions screening.</li>
<li><bl>Employment-related data</bl>: professional background, education history, employer references (where applicable).</li>
<li><bl>Platform usage data</bl>: login timestamps, device type, interaction history, user preferences.</li>
<li><bl>Device and technical data</bl>: device model, operating system, browser type, crash logs, unique device identifiers.</li>
<li><bl>Log data</bl>: IP address, access location, timestamps, user activity.</li>
<li><bl>Account and transaction data</bl>: wallet addresses, account balances, trading history, deposit records, verification history.</li>
<li><bl>Marketing Data</bl>: data collected through cookies and other marketing technologies to personalize communications.</li>
<li><bl>Multimedia Data</bl>: photos, videos, and audio recordings.</li>
<li><bl>On-site visit data</bl>: video and image recordings captured during visits to our office premises.</li>
<li><bl>Other data</bl>: any additional information you provide when contacting our support or staff.</li></ul>

<div><bl>Please note</bl>: Certain Personal Data may be screened against risk profiles and regulatory watchlists in order to comply with our legal obligations under anti-money laundering (AML) laws and our internal KYC/AML policies. This may include checks against databases of politically exposed persons (PEPs), international sanctions lists, and fraud prevention agencies, including the involvement of credit reference providers where appropriate.</div>

<div>We process your Personal Data where it is necessary to enter into or perform our contractual relationship with you, including:</div>
<ul><li>Providing and managing access to our Services and your user account;</li>
<li>Processing transactions and executing your instructions;</li>
<li>Verifying your identity and authenticating your access;</li>
<li>Providing customer service and technical support;</li>
<li>Sending important service-related updates and notifications.</li></ul>

<div>Personal data processing may be necessary to fulfill various legal requirements, such as those set out in the 5th Anti-Money Laundering Directive (AMLD), the Austrian Money Laundering Act (FM-GwG), the Payment Services Act (ZaDiG 2018), the Trade Regulations Act (GewO 1994), FATF Travel Rule, and others. Examples of processing under these obligations include:</div>
<ul><li>Ensuring compliance and mitigating risks;</li>
<li>Conducting Know-Your-Customer (KYC) procedures, including identity verification and proof of funds;</li>
<li>Managing contracts, invoicing, and accounting;</li>
<li>Monitoring to prevent fraud, illicit use, money laundering, and terrorist financing;</li>
<li>Disclosing information to fiscal or criminal authorities as legally required;</li>
<li>Checking creditworthiness through credit agencies;</li>
<li>Performing appropriateness assessments;</li>
<li>Processing transaction details (e.g., sender and recipient information) to comply with FATF Travel Rule;</li>
<li>Recording telephone and electronic communications when mandated.</li></ul>

<div>We may process your Personal Data to pursue our legitimate interests, provided these interests are not overridden by your rights and freedoms. This includes:</div>
<ul><li>Ensuring the security, integrity, and availability of our systems and infrastructure (e.g. IT security, fraud detection, disaster recovery);</li>
<li>Operating and maintaining our Platform, websites, and applications (e.g. error diagnostics, user interface optimization, device compatibility);</li>
<li>Analysis and improvement of the platform's quality and the general user experience (e.g. performance tracking on the platform);</li>
<li>To provide marketing communications, promotions to you for KuCoin EU own, similar products or services;</li>
<li>Conducting internal audits and investigations;</li>
<li>Responding to requests from authorities, lawyers, or collection agencies during legal proceedings;</li>
<li>Managing and reducing risks by checking credit agencies, debtor lists, or business analysts;</li>
<li>Engaging with you via social media and community channels including responding to user inquiries, moderating content, and maintaining a safe and engaging environment on our official communication channels;</li>
<li>Performing video surveillance at our premises to protect property and ensure the safety of staff, clients, and visitors (subject to Section 12 and 13 DSG).</li></ul>

<div>Where required by law or where we rely on your voluntary agreement, we process your Personal Data based on your consent, including:</div>
<ul><li>Sending newsletters, promotional communications, or marketing offers (in line with Section 174 of the Austrian Telecommunications Act 2021 (TKG 2021));</li>
<li>Using optional cookies and tracking technologies for analytics and advertising;</li>
<li>Certain uses of audio, video and photo data for marketing and other representational purposes;</li>
<li>Carrying out video surveillance in areas where consent is legally required or appropriate;</li>
<li>Offering optional features on the Platform that require your express participation.</li>
<li>You may withdraw your consent at any time with effect for the future.</li>
<li>We will only process your Personal Data to the extent necessary for the purposes for which it was collected, and in accordance with the principles of data minimisation and purpose limitation set out in the GDPR.</li></ul>
<div><bl>Please note</bl>: If you choose not to provide certain Personal Data that is required by law or necessary for the conclusion or performance of a contract, we may not be able to provide you with the related Services.</div>

<div>We process your Personal Data in compliance with all applicable data protection laws, including the EU General Data Protection Regulation (GDPR), the E-Privacy Directive, and relevant national legislation (such as the Austrian Data Protection Act). Your Personal Data is processed solely for the <bl>purposes</bl> described below, and always based on the <bl>legal grounds</bl> set forth in Article 6(1) of the GDPR.</div>

<div>We may share your Personal Data with the following categories of recipients, in accordance with Article 13(1)(e) and 14(1)(e) GDPR:</div>
<ul><li>KuCoin Group Companies and Affiliates - To the extent necessary to respond to your requests, process transactions, secure our platform, or otherwise perform our Services;</li>
<li>IT Service Providers - For hosting, system maintenance, and cybersecurity support;</li>
<li>Card Provider - To issue and maintain card services;</li>
<li>Analytics Providers - To understand how you use our Services;</li>
<li>Payment and Financial Service Providers - To facilitate financial transactions and fund movements;</li>
<li>Customer Support and Communication Vendors - For managing customer inquiries through communication platforms, call centers, or ticketing systems;</li>
<li>Marketing and Promotions Providers - To promote our Services;</li>
<li>Identity Verification and Compliance Providers - For KYC/AML processes, sanction and PEP screenings, and fraud prevention;</li>
<li>Legal Advisors and Auditors - Where required for legal compliance, risk management, or the establishment, exercise or defense of legal claims;</li>
<li>Supervisory and Public Authorities - Where disclosure is required by law or based on lawful requests (e.g. tax authorities, regulators, law enforcement);</li>
<li>Cloud and Data Storage Providers - For secure data hosting and storage services;</li>
<li>External Tax Advisors - Where necessary for fulfilling our tax compliance obligations;</li>
<li>Potential Acquirers or Investors - In the context of mergers, acquisitions, or other corporate transactions, subject to strict confidentiality obligations.</li></ul>

<div>Where we engage third parties to process your Personal Data on our behalf, we do so under a data processing agreement (DPA) in accordance with Article 28 GDPR. These processors are contractually obliged to:</div>
<ul><li>Act only on our documented instructions,</li>
<li>Implement appropriate technical and organizational security measures, and</li>
<li>Refrain from disclosing your data to other third parties unless legally required.</li></ul>
<div>Please note that not all recipients qualify as data processors. In some cases, parties process your Personal Data as independent Controllers under Article 4(7) GDPR. This applies, for instance, to financial institutions (e.g., fiat on-ramp providers) that are independently required to retain certain information for compliance with financial or anti-money laundering laws. In such cases, Processing is carried out based on their own legal grounds under Article 6 GDPR, and no processing agreement under Article 28 GDPR is required.</div>
<div>In specific situations, data may be processed under a joint controllership arrangement pursuant to Article 26 GDPR, where two or more parties jointly determine the purposes and means of Processing. In such cases, we enter into a binding agreement which transparently allocates the respective responsibilities - especially concerning the exercise of Data Subject rights and information obligations under Article 13 and 14 GDPR. The essence of this agreement is available upon request.</div>
<div>Disclosures to public authorities, courts or regulators are strictly based on a legal obligation under Article 6(1)(c) GDPR. Such entities act as independent Controllers.</div>
<div>In the context of corporate transactions (e.g. mergers or acquisitions), potential acquirers may process Personal Data as separate Controllers, depending on the stage and structure of the transaction.</div>

<div>Our business operates internationally, with partners and service providers located in various countries. This means your Personal Data may be transferred outside your country of residence or, for European customers, outside the European Economic Area (EEA). Such transfers occur only when necessary to fulfill your requests, process transactions, or provide our Services.</div>
<li>Your personal information may be processed in countries where data protection laws differ from those in your home country. However, we are committed to protecting your data with the same standards and principles as apply where we first collected it.</li>
<li>To ensure your personal data receives a consistent level of protection, we rely on several legal mechanisms for international data transfers, including:</li>
<li>Transfers to countries recognized by the European Commission as having adequate data protection standards.</li>
<li>Use of European Commission-approved Standard Contractual Clauses (SCCs) for transfers to countries not deemed adequate, including intra-group transfers and transfers to service providers.</li>
<li>Where applicable, other lawful transfer bases such as your consent, compliance with legal requirements, performance of contracts, or important public interest justifications.</li>
<div>We will not transfer your personal data outside your country or, for Europeans, outside the EEA unless one of these legal safeguards or grounds applies.</div>
<div>For more details or to receive a copy of the safeguards we use, please contact our Data Protection Officer at <e>privacy@kucoin.eu</e>.</div>

<div>We retain your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, including complying with legal, accounting, regulatory requirements or defending legal claims. </div>
<div>The specific retention periods vary depending on the legal basis and purpose of processing. In particular, statutory retention periods applicable to KuCoin EU include, but are not limited to, the following:</div>

<ul><li>Personal Data processed to perform a contract is generally stored for the duration of the contractual relationship and until the expiry of applicable statutory limitation periods. Under Austrian civil law (Section 1486 of the General Civil Code (ABGB)), this period is typically three years. In certain cases, such as pending legal disputes or where the extended limitation period under Section 1487 ABGB applies, data may be retained for up to 15 years, based on practical experience with the enforcement of claims.</li>
<li>Tax-relevant data is retained for at least seven years following the end of the relevant calendar year, in line with Section 132 BAO and Section 212 UGB.</li>
<li>Where Processing is based on your consent, Personal Data is retained until consent is withdrawn or the data is no longer necessary for the original purpose. Retention beyond this only occurs where required by law (e.g., tax or civil law retention obligations or retention periods as described above, Section 1486 and 1487 ABGB).</li>
<li>Where Personal Data must be retained by law or to establish, exercise or defend legal claims,retention periods may extend beyond standard durations. For example, transaction data collected under anti-money laundering laws (such as under the FM-GwG) must be retained for 10 years after termination of the business relationship.</li></ul>
<div>Once a retention period expires and no further legitimate purpose for retaining the Personal Data exists, we will securely delete or irreversibly anonymise your Personal Data, in line with applicable data protection laws.</div>

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