Currently, launch platforms primarily follow two paths:
One is the news-driven path represented by @fourdotmemezh and @Pumpfun, which rapidly launches tokens based on trending news topics.
The advantage is that trends are endless—the world becomes your dealer. The downside is that most of these tokens strictly follow the principle of propagation-based pricing, rapidly pumping and then collapsing without any central manipulation.
Thus, the dominant strategies are either scripting automated campaigns to capture trends or organizing conspiracy-style pump groups. In news-driven launches, bottom accumulation and traffic diversion are two near-guaranteed winning tactics, akin to the “central cannon” in Chinese chess. — This mechanism has an optimal solution.
As a result, the final survivors are conspiracy groups with on-chain coordination capabilities.
The other path is represented by @flapdotsh, which I call “Bottom Pool DeFi.” Butterfly’s core innovation isn’t solving the problem of “fast token launches,” but rather solving “how to build mechanisms within tokens” and leveraging liquidity pools.
Early projects like Snowball and RWA established Butterfly’s brand identity as a “ground-up token” platform. For the pump scene, this was a critical infrastructure innovation—since most token launches merely rely on lock-ups, fee-sharing dividends, or airdrops.
Butterfly’s treasury eliminated the need for project creators to outsource technical development, and as a “public good,” it also reduced user trust barriers—significantly better than asking users to install TestFlight.
At that time, Butterfly served users who were outside mainstream crypto media channels and lacked on-chain propagation coordination skills, relying instead on grassroots promotion.
Together, these two paths constitute nearly the entire on-chain ecosystem—both above and below the surface.
But regardless of which path, every platform has one core mission: to provide promoters with angles, content, and attention.
Whether it’s “mass media” Pump Fun, the Two Saints, Vlad, Toly, or today’s Cedric/Principal—all are year-round generators of topics and perspectives.
Because meme finance is finance driven by propagation: above-the-surface dissemination needs topics; below-the-surface dissemination needs endorsement. Both require constant artificial creation.
Whoever influences public opinion controls the market. This is the only truly essential capability of any platform—and this principle applies universally, not just in crypto.
So you’d better hope the platform you’re playing on can casually generate a topic that pushes a $20M or $30M market cap overnight.
Without the power to influence the market, you won’t survive in it.