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Andrew Webley

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Every Thursday morning, Smarter Web provides an update on activity across our two at-the-market facilities: - Ordinary Shares ATM Facility (SWC) - Preferred Shares ATM Facility (MORE) Both facilities are important parts of our capital strategy, but our focus remains on raising capital on terms that make sense for existing shareholders. MORE is not currently trading at its £100 reference amount. We recognise that developing a market for a new type of equity takes time, but we believe its combination of an attractive dividend yield, substantial asset backing, disciplined leverage and dividend cash reserves provides a compelling investment proposition. Our recent MORE buyback reflects that conviction. Turning to our Ordinary Shares, we do not control the share price, but we believe a premium above the current mNAV is justified by what we have built and the opportunities ahead. Ultimately, the market determines the price of both equities. But having the ability to issue shares does not mean we should issue them at any price. Our responsibility is to continue executing our strategy, allocating capital intelligently and building long-term shareholder value. We hope that our actions, disciplined capital allocation and consistent execution will translate into stronger total shareholder returns over time. LSE: #SWC #MORE | OTC: $TSWCF $MORPF | FRA: $3M8

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Smarter Web has bought 1,775 MORE shares at £80.354 per share. US investors can now also access MORE through the OTC ticker MORPF. MORE combines a high dividend yield with substantial asset backing, a disciplined approach to leverage and a rolling two-year cash reserve for Preferred Share dividend payments. At a price of £80.354 per Preferred Share, MORE offers an annualised dividend yield of 14.93% based on the prevailing variable dividend rate. We believe that the current market price does not fully reflect the characteristics of MORE, particularly when considered alongside the strength of The Smarter Web Company's balance sheet. Our decision to purchase 1,775 Preferred Shares reflects that conviction. We recognise that market pricing is ultimately determined by investors, and we will consider further purchases of Preferred Shares on an ongoing basis as deemed appropriate. Our ambition is to establish MORE as a successful, sustainable and widely held preferred equity. LSE: #SWC #MORE | OTC: $TSWCF $MORPF | FRA: $3M8

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3rd MORE Weekly Dividend The MORE Preferred Dividend Rate is 12% per annum (variable), calculated daily on a fixed Preferred Dividend Reference Amount of £100 (365-day basis) and payable weekly. We continue to maintain a minimum of two years’ cash reserves to fund MORE dividend payments. LSE: #SWC #MORE | OTCQB: $TSWCF | FRA: $3M8

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RNS Announcement: Bitcoin Custody Arrangements We have taken a deliberate and considered approach to how we safeguard our Bitcoin holdings, recognising that the strength of our custody arrangements is just as important as the scale of our treasury. By establishing relationships with multiple leading institutional custodians, we have built a diversified custody framework designed to provide strong asset protection, operational resilience and flexibility as our Bitcoin treasury continues to develop. We believe this approach provides a strong foundation for the long-term execution of our Bitcoin treasury strategy and reflects our commitment to building a credible and enduring institutional Bitcoin treasury company. LSE: #SWC #MORE | OTCQB: $TSWCF | FRA: $3M8

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There’s a lot of debate in the Bitcoin treasury space right now. Let me share how I think about it, as an investor not a CEO, in simple terms. A Bitcoin treasury company is, fundamentally, a balance sheet. That balance sheet can be managed through different capital structures: ordinary equity, preferred shares, traditional debt, convertibles, and so on. Each comes with trade-offs. Cost of capital, risk, investor appetite and the degree of leverage (or amplification) are all important considerations. There is no single structure that is right for every company, at every point in time. There are always trade-offs. But ultimately, a company belongs to its shareholders. Capital allocation decisions should be made with one objective in mind: maximising long-term shareholder value. For a Bitcoin treasury company, I think it is important to understand: 1) Bitcoin per share: how much Bitcoin does each share represent? 2) Future growth potential / sustainability: how much can that Bitcoin per share grow over time? 3) Risk: what risks are being taken to achieve that growth, particularly over the investment time horizon that matters to you? Different companies will pursue different strategies, and that's absolutely fine. What matters is whether those strategies create value for shareholders over time. And obviously beat Bitcoin performance as that is the benchmark. As an investor, I'll continue to assess both the short-term and long-term implications of management decisions, alongside each company's current valuation, growth potential and risk profile. And I'll allocate my capital accordingly. Ultimately, it's not about which capital structure is best in isolation. It's about which decisions create the most long-term value per share balanced against the risks that you are comfortable with.

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2nd MORE Weekly Dividend Preferred Dividend Rate 12% LSE: #SWC #MORE | OTCQB: $TSWCF | FRA: $3M8

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Bitcoin is Digital Capital, and I believe that the future global financial system will increasingly be built on top of the Bitcoin network. That is a big statement, but I think we are beginning to see the early stages of what could become one of the most significant transformations in the history of finance. I am certainly not alone in that belief. Over recent years, we have seen a significant change in how some of the world's largest financial institutions approach Bitcoin. Companies such as Fidelity, JPMorgan, BlackRock and TD are increasingly engaging with Bitcoin, whether through research, investment products or the development of financial services. All four of these established global names released updates relating to Bitcoin this week. TD, through its TD Cowen research division, has been doing some excellent work in this space, producing detailed research into Bitcoin treasury companies and the emerging Digital Credit market. TD Cowen has also been providing research coverage of Smarter Web for some time, and I think the depth of analysis being undertaken by institutions of this calibre is particularly encouraging. These are organisations with enormous influence across global capital markets, and I think their growing involvement is another indication of how far Bitcoin has developed. Before turning to some of the highlights from this week, I wanted to spend a little time explaining how I see the Bitcoin financial ecosystem developing and why I believe it is so relevant to the future of Smarter Web. You may have heard the phrases Digital Capital, Digital Equity, Digital Credit and Digital Money, concepts that Michael Saylor, Executive Chairman of Strategy, has spent considerable time explaining. I think they provide an excellent framework for understanding how an entirely new financial system could develop around Bitcoin, with different layers designed to serve different purposes and different types of investors. The starting point is Bitcoin itself. I believe Bitcoin is the best form of capital ever created. It is Digital Capital. Bitcoin has a number of properties that make it fundamentally different from traditional forms of capital. Its supply is limited to 21 million coins, its issuance is programmed to reduce approximately every four years, and it operates on a decentralised global network that is not controlled by any single government, company or individual. It can be transferred around the world, divided into extremely small units and independently verified. I believe these characteristics, combined with increasing adoption and absolute scarcity, give Bitcoin the potential to become an increasingly important store of value and foundation for the global financial system. The next layer is Digital Equity. Companies such as Strategy and Smarter Web have chosen to build substantial Bitcoin treasuries. In our case, this is SWC, our Ordinary Shares. Digital Equity is different from simply owning Bitcoin because a company can use capital markets, financing and disciplined capital allocation to increase the Bitcoin value attributable to each share over time, whilst as growing an operating business. If management executes well, this creates the potential for Digital Equity to outperform Bitcoin itself. It also introduces additional risks, including amplification, where movements in the Bitcoin price can have a greater percentage impact on the underlying value attributable to Ordinary Shareholders. This works in both directions, and Digital Equity is not a proxy for Bitcoin and can be considerably more volatile than Bitcoin. This brings us to Digital Credit, something that has become particularly relevant to Smarter Web following the recent launch of MORE Preferred Shares on the Main Market of the London Stock Exchange. Digital Credit is designed for a different type of investor, one who may be more interested in regular income and lower price volatility than the potential capital appreciation associated with Digital Equity. In our case, MORE has a cumulative variable-rate preferential dividend, currently set at 12% per annum (based on a £100 reference price) and payable weekly. It is supported by the same business and Bitcoin treasury as SWC but has different rights and a more senior position within our capital structure. The objective is to provide investors with an attractive income whilst giving Smarter Web access to another source of capital that can support our continued growth. Of course, lower volatility is an objective rather than a guarantee, and investors need to understand the different risks associated with each equity. It was interesting to see TD Cowen launch its new Digital Credit Weekly research framework this week. The report looks at how different Bitcoin-backed credit instruments can be compared, including their dividend yields, position within a company's capital structure, Bitcoin asset coverage and ability to support ongoing payment obligations. Importantly, MORE is included alongside Digital Credit securities issued by Strategy and Strive, bringing Smarter Web into a comparative framework covering some of the leading companies developing this market. TD Cowen introduces two measures, BTC Rating and BTC Fixed Charge Coverage, designed to help investors better understand the Bitcoin backing these instruments and the obligations associated with them. I think this is an important development because, as Digital Credit becomes more established, investors will increasingly need consistent ways to evaluate and compare the different opportunities available. It is encouraging to see this level of independent institutional research emerging around the sector and particularly pleasing to see MORE included at such an early stage in its development. The next concept is Digital Money, and this is where I think the potential scale of the opportunity becomes particularly interesting. Digital Money takes the concept of Digital Credit a stage further, combining income-generating Digital Credit instruments with cash or highly liquid cash equivalents to create products designed to maintain a relatively stable value whilst also generating income. The objective is to combine some of the characteristics people expect from money, including stability, liquidity and ease of transfer, with the potential to earn a return. These products could eventually exist as digital tokens, funds or accounts, allowing value to move more efficiently through the financial system. Importantly, Digital Money would not necessarily involve spending Bitcoin itself. Instead, it could use financial instruments ultimately supported by Bitcoin-backed capital structures to create something designed for everyday financial use. There are significant considerations around regulation, liquidity and risk management, and maintaining a stable value is not guaranteed, but I believe the opportunity could be enormous. There are other concepts within this developing ecosystem, including Digital Yield, which generally involves seeking higher returns through additional financial structuring and risk. However, I think the main areas I have described demonstrate how different financial structures can be built around Bitcoin to meet different objectives. Bitcoin provides the underlying Digital Capital. Digital Equity gives investors exposure to companies seeking to accumulate and compound Bitcoin value. Digital Credit provides income-focused investment structures and an additional source of capital for those companies. Digital Money could then combine that income-generating capability with the stability and liquidity required for much wider use across the financial system. What I find particularly exciting is that Smarter Web is already participating in the development of this ecosystem. We have built the UK's largest public company Bitcoin treasury, established SWC as our Digital Equity and recently launched MORE as our Digital Credit. We are still at a very early stage, particularly in the UK, but I believe the opportunity to continue developing these different forms of capital is significant. My ambition is to build a company that can grow, continue accumulating Bitcoin, grow the net Bitcoin value attributable to each fully diluted Ordinary Share and access different pools of capital in a way that strengthens the business over the long term. MORE is an important part of that strategy, and I believe we have only just begun to explore what it could become. When I think about how this might develop, I often compare it with the internet and, more recently, artificial intelligence. Today, very few people would question the importance of the internet to the global economy, and we are increasingly seeing how AI is changing the way we live and work. Both technologies have created enormous opportunities, but there were periods when their long-term significance was not widely understood. I believe we could be living through a similar period with Bitcoin, as it develops from something many people still regard simply as an investment asset, or others see as a medium of exchange, into a foundation upon which an increasingly sophisticated financial system can be built. Of course, none of this is guaranteed, and everyone has different financial circumstances, investment objectives and attitudes towards risk. I do not claim to know exactly how quickly this will develop or what the financial system will look like, with certainty, in ten or twenty years. However, I believe the direction of travel is becoming increasingly clear, and that Bitcoin has the potential to become considerably more important to the global financial system than it is today. In my view, it is worth taking the time to understand what is happening and considering what it could mean for your own future. Because if Bitcoin does become the foundation of a new global financial system, the implications will be extraordinary, and I think there is a very good chance that it will catch on. For clarity, Smarter Web is an operating business with a Bitcoin treasury, not a regulated financial services firm. However, through SWC and MORE, we now have two distinct equities that I believe position us within this emerging financial ecosystem. Some of the concepts I have discussed, particularly around Digital Money, will require the involvement of regulated financial institutions and the development of products that comply with the different regulatory frameworks around the world. Our focus is on building a stronger operating business, growing our Bitcoin treasury and developing a capital structure that I believe can play an increasingly important role as this ecosystem evolves. Turning to the week itself, on Monday Alex and Will launched some changes to the web design packages offered by our operating businesses. I have written many times about the importance of having operating businesses alongside our Bitcoin treasury, and this is another example of the work taking place across that side of Smarter Web. If you own a business or are responsible for online marketing, I encourage you to look at the web design services we offer. I think you might be surprised by the pricing, particularly when you consider the quality of the service and the peace of mind that comes from working with an established team. Our operating businesses serve more than 500 client websites, and I am keen to see us continue growing that number. On Tuesday, we published our first weekly MORE dividend announcement, confirming the dividend and the important dates for shareholders. The dividend for the week ending Friday 23 October is £0.2301 per Preferred Share, based on the current annual Preferred Dividend Rate of 12%. The ex-dividend date is Thursday 22 October, the record date is Friday 23 October and the payment date is Monday 9 November. We intend to make this a regular Tuesday announcement so that MORE investors have clear visibility of the dates that matter to them. I think consistent communication is particularly important when introducing a new type of equity to the UK market, and we want to make it as straightforward as possible for investors to understand how MORE works. Towards the end of Tuesday, I also recorded an X Spaces with Gary and the UK BTC Spotlight team. I really enjoyed the conversation. I have been fortunate enough to appear on quite a few podcasts and Spaces over the past 18 months, but relatively few have been hosted by UK-based Bitcoin communities. I always enjoy the opportunity to speak with people who are helping to grow awareness and understanding of Bitcoin in the UK. There is an enormous amount of education still to be done, particularly around Bitcoin treasury companies and the development of Digital Credit, and I think these conversations play an important role in reaching a wider audience. On Wednesday, Tim Kotzman hosted the first Digital Credit Digital Conference, which I was pleased to speak at. It was another great opportunity to talk about MORE, why we have developed it and why I believe Digital Credit could become such an important part of the future of Smarter Web. There is a great deal of work to do in helping investors understand how preferred equity fits alongside traditional ordinary equity and Bitcoin treasury strategies. Building awareness, educating investors and demonstrating consistent execution will all be important if we are to develop MORE into the significant source of capital I believe it has the potential to become. On Thursday, we published our latest ATM update, covering activity across both our Ordinary Shares and Preferred Shares facilities. We raised approximately £592,679 in gross proceeds. Our Ordinary Share price has not demonstrated as much strength as I would have liked, and that naturally affects the opportunities available to us through the ATM. However, I think our ATM partner has done a good job balancing the opportunity to raise some capital at what we consider a reasonable mNAV against the importance of not issuing too much equity at a valuation that is lower than I would ideally like. We want to maintain the flexibility to acquire more Bitcoin, but we also need to remain disciplined about the price at which we issue Ordinary Shares. Raising capital is not the objective in itself. Raising and allocating capital in a way that increases value for existing shareholders is what matters. We also saw a small number of MORE Preferred Shares sold through the Preferred Shares ATM Facility at £100 per share. This is obviously a very small amount of activity at this stage, but I am pleased to see the facility beginning to operate. As is normal with a newly listed equity, it can take time for a market to develop, for liquidity to improve and for investors to become comfortable with the structure. My hope is that MORE will establish itself as an equity that trades around its £100 reference amount, although that is certainly not something we can guarantee. We need to continue developing awareness, attracting investors and demonstrating that we can manage the structure responsibly. I remain incredibly excited about what MORE could become, but I also recognise that building a successful market takes time. Friday saw the third announcement of the week with a Bitcoin purchase for 20 Bitcoin taking to our treasury to 2,850 Bitcoin in total. This is an increase in our holdings of 3.75% in the last two weeks and a Bitcoin Yield of 2.41% quarter-to-date. We believe there is significant opportunity ahead this quarter to continue growing our Bitcoin treasury in an accretive and disciplined manner. Finally, please do not forget that we will be hosting the UK Bitcoin Treasuries Conference again in May 2027. I thought this year's event was a great success, bringing together people from across the Bitcoin treasury industry, capital markets and the wider Bitcoin community. We want next year's event to be even better, and I am looking forward to welcoming everyone back. You can find details on our website, along with photos and videos from this year's conference. Early bird ticket prices increase at the end of October, so if you are interested in joining us next year, I would encourage you to visit our website and secure your ticket before the price increases. As always, thank you to our shareholders and everyone who continues to support Smarter Web. We have made significant progress in developing our capital structure over recent months, but I believe there is an enormous amount more we can achieve. Our focus remains on strengthening our operating businesses, growing our Bitcoin treasury and building a company that can continue creating value for shareholders over the long term. There is plenty of work ahead of us, and I am looking forward to it. LSE: #SWC #MORE | OTCQB: $TSWCF | FRA: $3M8

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At the Digital Credit Digital Conference this week, I was pleased to join @TimKotzman to discuss $MORE's first week of trading, the amplification level set out in the prospectus, and why a broader base of issuers is needed for the space to develop. 00:21 – The first week of MORE: price discovery and early trading 02:27 – Institutional interest in Bitcoin treasuries and Digital Credit 05:59 – UK media coverage through the highs and the lows 10:05 – The London Stock Exchange uplisting and a shareholder dinner 14:13 – How the two Smarter Web equities sit alongside each other 16:14 – Amplification and responsible leverage: Digital Credit and the Bitcoin treasury model 17:36 – Setting the amplification limit: a board decision 19:43 – Amplification through the Bitcoin cycle and the dividend cash reserve 22:46 – Digital Credit issuers: why more of them helps the sector 25:50 – Execution, total returns, and communicating with shareholders 29:15 – Building for Bitcoin in the UK: Digital Equity, Digital Credit and Digital Money 30:24 - Where to follow along and how to get in touch LSE: #SWC #MORE | OTCQB: $TSWCF | FRA: $3M8

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Today we announced our latest ATM update, raising gross proceeds of £592,679 across SWC and MORE. Whilst our Ordinary Share price has not been as strong as I would like, I think our ATM partner has balanced raising capital at a positive mNAV with maintaining discipline on dilution. I believe that as we continue to demonstrate strong execution, our mNAV will expand. Personally, I also think a current mNAV of 1.29 undervalues what we are building, but continuing to generate capital is also important. Ultimately, it is about striking the right balance between funding our ambitions today and aiming to maximise long-term value for shareholders. We also saw our first MORE Preferred Shares sold at £100. A small start, but encouraging. Building a market takes time, and I am excited about MORE's potential. I believe MORE will play a critical role in the future of Smarter Web, offering a compelling proposition for investors while providing the Company with an attractive way to raise capital and support our growth. Our focus remains on growing our operating businesses and Bitcoin treasury, increasing education and awareness, and driving growth in Bitcoin per share, all with the ultimate objective of delivering stronger total shareholder returns over the medium to long term. LSE: #SWC #MORE | OTCQB: $TSWCF | FRA: $3M8

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Looking forward to joining @UKBTCSpotlight this evening on X spaces at 17:30 UK time, and then speaking at the Digital Credit virtual conference with @TimKotzman on Wednesday at 17:00 UK time. I’ll be discussing all things Smarter Web and MORE, alongside the wider Bitcoin treasury and Digital Credit landscape. It’s a good opportunity to talk through how the sector is developing, and I hope you can join us. LSE: #SWC #MORE | OTCQB: $TSWCF | FRA: $3M8