
Apple ($AAPL) plans to let customers pay for more Siri AI usage once they reach a limit on features that run on its servers. CEO John Ternus outlined the plan when an analyst asked how Apple might make money from its investment in AI. The limits would apply to features such as Siri AI and intelligent photo editing when they rely on remote computing power. Ternus said users who need more capacity will be able to buy it. He did not announce a price, a usage allowance or a launch date. Where the work happens matters to Apple’s bottom line. CFO Kevan Parekh said that once a customer owns a device, running an AI task on it costs Apple very little extra. Sending the same request to a server creates a cost that shows up in its services business. Siri already receives more than 2.5 billion requests a day, according to Ternus. Apple is still working out how much of that activity will require its servers and how much the devices can handle themselves. Apple reported $31.6 billion in quarterly services revenue, up 10% from a year earlier. Selling extra capacity would give Apple a way to collect more from its heaviest AI users while letting customers who stay within the allowance keep using those features.
