Most individuals won't ever step into an agent's marketplace. Develop an agent identity yourself.
What they will observe is that the apps they already use will start working harder for them without them needing to switch tools or learn anything new. This apps working as buying agents in the background might prove to accelerate the adoption much sooner than the more obvious story of agents hiring other agents.
Agency working with agency is the ultimate end state. You will have to make that assumption from the beginning of the process that both sides are aware of identity, staking, reputation, and escrow and want to work there. That loop will be critical. It will require resources from the agent consumers and providers.
Typical apps are on that side of the equation. They already have the users, the process and the points in time when someone is still doing some of it manually. When an app can see agent work as something it purchases and receives without ever becoming an agent itself the experience remains unchanged. Someone runs the process they've used for decades. The app requests that it then receives the result and pays.
@termix_ai proved that concept out with their SDKs in TypeScript, Python, and Go. A common app can discover services, submit requests, receive the finished work and complete paymentall while still being an app. For the app-creating team agent power feels more like a paid external service than an actual step into a new world. The request goes in, the work comes back, the payment goes through.
This does not eliminate the agent-to-agent future. It may just be how the real utilitizing starts. With apps you already have the customers and the environments in which work needs to get done. The marketplace just needs those apps to begin consuming. Once we have enough of that, the reasonseventuallythat specialized agentsand ultimately agents hiring other agentsemerge will be apparent.
The SDKs don't tell you how many teams will actually use them. They only eliminate the first step. For an app you use every day that could do so invisibly, using agent power, which part of it would you want it to hand over first?