ZERO EQUILIBRIUM® APPLIED FINANCE Foundations of Applied Finance: Personal, Retail, Institutional and Public Finance Finance is often defined in narrower limiting terms. Many refer and limit it to saving money, investing in stocks, borrowing from banks or making profits. But it is much broader. Just as well, many think of Public Finance from corporate or even household lens. The series aims to combine financial and economic literature to offer my followers a valuable insight into the financial world to help make better decisions from a strong conceptual understanding. Using academic and real life applications, we aim to provide a sound knowledge and understanding for individuals/households, institutions and even governments to help make better decisions and maximise gains from the financial markets. The motivation for this is the realisation I came to a long time ago as an account officer, and relationship manager for Banks, Insurance and Pension funds, that many Nigerians do not participate in the markets, partly because of a knowledge deficit. 1/12