The word “users” can hide a lot of different stories. on the Gotchi Labs website, @sleepagotchi appears alongside separate figures for registered users, historical LITE users, daily activity and device distribution. those labels matter. someone who tried a game months ago and someone using a product today tell us different things a device reaching a customer adds another layer, but it doesn't tell us whether that person opened the app. i'd find the numbers easier to judge with a clear date range and an explanation of what counts as active the page doesn't provide that detail. my takeaway: keep each metric attached to what it actually measures adding them together would make the headline bigger and the picture less useful.