dYdX Partners with BONK to Penetrate Solana—How a 50% Revenue Share Reshapes Retail Trading

iconKuCoin News
Share
Share IconShare IconShare IconShare IconShare IconShare IconCopy

 

Abstract: As dYdX, the leader in decentralized derivatives, officially integrates with BONK, the social layer of the Solana ecosystem, on-chain trading is witnessing a paradigm shift from "platform-centric" to "community-centric." By leveraging a dedicated Telegram trading frontend and a disruptive 50% revenue-sharing model, dYdX is utilizing BONK as a "cultural gateway" to capture Solana’s massive retail liquidity.
 
  1. Why dYdX is "All-In" on the Solana Ecosystem Now

For a long time, dYdX focused on its high-performance independent app-chain (dYdX Chain), while Solana boasted the industry’s most active retail and meme-trading community. Their union is not accidental but a calculated move based on liquidity synergy.
  • Breaking "Liquidity Silos": Despite the superior order-book performance of dYdX v4, attracting retail flow outside the Ethereum ecosystem has been a persistent challenge.
  • The Solana "Retail Magnet" Effect: Particularly with the Firedancer upgrade on the horizon, Solana’s high-concurrency capabilities perfectly complement dYdX’s professional-grade trading engine.
  • BONK as the Irreplaceable "Social Layer": With nearly 1 million holders and over 400 integrations, BONK is more than just a token; it is a connective tissue for thousands of sub-communities within the Solana network.
 
  1. The Disruptive Power of 50% Revenue Sharing

The true "depth" of this partnership lies in its incentive structure. According to the dYdX governance proposal, BONK is not merely a marketing tool but an Official Integration Partner.
  • The Sharing Logic: 50% of the protocol fees generated through BONK-branded frontends (Web or Telegram) will be allocated directly to the BONK ecosystem.
  • Alignment of Interests: This aggressive revenue-sharing model incentivizes the BONK community to actively promote dYdX’s products, converting meme-driven hype into sustainable protocol revenue.
  • The Rise of B2B2C: This marks the transition of DEXs into the "Infrastructure-as-a-Service" phase: dYdX provides the trading backend, while communities (like BONK) provide the brand and frontend entry points.
 
  1. Reducing "Trading Friction" via Telegram

To capture high-velocity traders, dYdX and BONK have prioritized a Telegram Trading Bot frontend. This is more than a convenience; it represents an iteration in underlying blockchain UX:
  • Non-Custodial Convenience: Integrating technology from dYdX’s previous acquisitions, the bot allows users to open/close positions and adjust leverage directly within the Telegram interface while maintaining ultimate control over their private keys.
  • Millisecond Execution: Orders are routed directly to the dYdX Chain via a dedicated BONK router. For Solana meme traders, this provides a Centralized Exchange (CEX)-like experience in a decentralized environment.
  • Eliminating Cognitive Barriers: Users no longer need to navigate complex cross-chain bridging. The frontend automates these processes, making the experience feel native to the Solana environment.
  1. dYdX vs. Solana Natives

dYdX’s entry directly challenges the status quo of the Solana derivatives market:
  • Competing with Drift/Jupiter: While native protocols enjoy high stickiness, dYdX brings institutional-grade liquidity and a more battle-tested order-book engine.
  • The Hyperliquid Factor: In the face of competition from fellow app-chain Hyperliquid, dYdX is taking the "grassroots route" by partnering with the largest community brand in the space.
  • Global Channel Expansion: dYdX’s recent moves to enable Solana spot trading for international users further signal its ambition to become a "full-chain liquidity hub."
 

Conclusion: The Second Half of the Solana Retail Race

The dYdX-BONK partnership sends a clear signal: Future on-chain competition is no longer just about TPS or gas fees; it is about the deep coupling of community gateways and financial infrastructure. As more community brands like BONK transform into trading portals, Solana is positioned to become the primary entry point for global retail capital into DeFi.
Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of KuCoin. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. KuCoin shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. For more information, please refer to our Terms of Use and Risk Disclosure.