Empowering Users Against Phishing: Introducing Anti-Phishing Month -- Through Education, Incentives, and Defense
2025/08/25 10:00:00
In today's rapidly evolving digital landscape, cybersecurity threats like phishing attacks are more prevalent than ever. As a leading global cryptocurrency exchange, KuCoin is committed to not just protecting our users but empowering them with the knowledge and tools to safeguard their own assets. That's why we're excited to announce the launch of our "Anti-Phishing Month" campaign – a comprehensive initiative designed to blend education, incentives, and advanced defenses into a proactive security framework.
The Rising Tide of Phishing Threats
Phishing attacks have seen a dramatic surge in recent years, with cybercriminals increasingly targeting fintech platforms. According to the Anti-Phishing Working Group (APWG), global phishing incidents surpassed 1 million in Q1 2025, with payment and financial platforms accounting for over 30% of the attacks. The most common methods include SMS and email scams, and victims are primarily concentrated in regions like Europe, Asia, and Australia. These statistics underscore the urgent need for heightened awareness and robust protective measures in the crypto space.
At KuCoin, we've always prioritized "Security as a Service," making user asset protection the foundation of our platform's growth. While our technical defenses are industry-leading, we recognize that true security comes from informed users. Anti-Phishing Month builds on this philosophy by turning education into an engaging, rewarding experience.
How Anti-Phishing Month Works: Learn, Quiz, and Defend
This campaign is KuCoin's first to merge security education with a gamified reward system, encouraging users to actively participate in their own protection. The core model is a simple yet effective "Learn + Quiz + Defend" cycle:
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Learn: Dive into educational modules covering common phishing tactics, red flags in emails and SMS, and best practices for secure crypto trading.
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Quiz: Test your knowledge through interactive quizzes that reinforce key concepts.
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Defend: Apply what you've learned by enabling features like anti-phishing codes, which add an extra layer of account security.
Participants can earn exciting rewards – such as trading fee discounts, exclusive tokens, or bonus points – for completing these steps. It's not just about learning; it's about building habits that make phishing attempts ineffective. By making security accessible and fun, we aim to foster a community where every user is equipped to spot and stop scams.
KuCoin's Ongoing Commitment to Security
Anti-Phishing Month is part of our broader, multi-layered approach to risk management. Here are some of the key mechanisms we have in place to protect you around the clock:
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Intelligent Risk Control System: Our advanced phishing detection engine monitors and blocks suspicious activities in real-time, intercepting over 5,000 high-risk access attempts daily.
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End-to-End Security Alerts: Critical actions like logins, withdrawals, and API bindings are secured with multi-factor authentication (MFA) and instant notifications, ensuring you're always in the loop.
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Ongoing Security Education: Beyond the campaign, our dedicated "Security Academy" on the KuCoin website and app provides regular tips, case studies, and resources to sharpen your scam-detection skills.
These features have helped us maintain a strong track record, including our recent SOC 2 Type II certification and AAA rating on CER.live, solidifying our position as one of the most secure exchanges in the industry.
As BC Wong, CEO of KuCoin, puts it: “Security should not only be the responsibility of the platform—it should be an ability every user possesses. Through Anti-Phishing Month, we aim to merge technology and education to create a crypto ecosystem where every user is equipped to protect themselves. At KuCoin, we believe true security is a shared responsibility: while we continue to provide robust safeguards, every user can also strengthen their own protection through continuous self-learning.”
Join the Movement for a Safer Crypto Future
Anti-Phishing Month is more than a campaign – it's a step toward a transparent, trustworthy trading environment for our 41 million users across 200+ countries and regions. Whether you're a seasoned trader or new to crypto, we invite you to participate, earn rewards, and level up your security game.
Head to the KuCoin app or website today to get started. For more tips and updates, check out our Security Academy or follow us on social media. Together, let's make phishing a thing of the past.
For more details on the campaign and how to participate, please visit campaign landing page.