ASTA is a blockchain-based project of building a digital asset payment system to be used in everyday life and to eliminate the inconvenience caused by the traditional payment gateway. ASTA Platform aims to act as a catalyst for the development of blockchain economy and to be beneficial to all network participants by widening its accessibility to various fields like travel, shopping, accommodation, medical care, e-commerce, etc. The platform offers substantial discount and rewards to build a strong customer base and to acquire more customers for our affiliates. To achieve our goal, we have launched THE ASTA, a blockchain-based platform integrated with the cryptocurrency payment system allowing customers to purchase goods or service using our token ASTA. Furthermore, through ASTA Wallet, customers can manage their digital asset easily and to enjoy the service provided by our platform. We aim to become the cryptocurrency payment solution platform which can be easily used in daily life. After the official launch of THE ASTA, customers can use ASTA not only to reserve more than 270 premium hotels & resorts in Korea (including Jeju), but they can also purchase mobile voucher of over 3800 items of 110 popular brands such as Starbucks, Paris Baguette, Lotteria, Lotte Department store at discount and redeem the voucher at over 150,000 locatons. By applying “exchange rate for hotel”, customers can enjoy up to 80% off on hotel reservation while to increase the liquidity of ASTA.