Verasity’s core mission is to significantly increase engagement and advertising revenues for video publishers on any video platform. In turn, Verasity—through its VeraViews ad tech stack and PoV technology—significantly increase advertising revenues for video publishers on any video platform. The VeraViews ad stack utilizes Verasity’s patented protocol layer on the VeraChain blockchain, ensuring transparency and immutability for both advertisers and publishers within the Verasity ecosystem.
VeraEsports is one of Verasity’s most important use cases. VeraEsports primary focus is to secure rights to exclusive Esports tournament broadcasts. It leverages the pre-existing fanbase of these tournaments and drives them to VeraEsports, increasing traffic to their site and providing a steady stream of users to stress-test Verasity’s Proof of View technology.
VeraEsports enables Verasity to make Esports content available to content broadcasters worldwide, amplified thorough their broadcast partners such as Brightcove. VeraEsports’ exclusive Esports content is then packaged with VeraViews and PoV, and streaming VeraEsports content gives broadcasters exposure to Verasity’s superior ad tech stack by proxy. Subsequently, revenue share from ad serve during Esports tournaments powered by VeraEsports flows back to Verasity.
The Ethereum-based $VRA is used in Verasity’s ecosystem for participation on VeraEsports, earning staking rewards on VeraWallet, incentivising ad views and engagement on the B2B VeraViews ad network, and fraud management for NFT.