Crowny is an advertising platform that connects users with their preferred brands without compromising their privacy. Crowny offers a smartphone app which enables users to specify their areas of interest and allows them to follow their preferred brands. This gives users control over the type of content and deals they wish to see, and when they want to see it.
The Crowny platform offers a secure and private experience via the anonymization of user data. The possibility to reach out to consumers in several ways, including push notifications, geofencing and QR codes. The supplied content also includes interactions and gamification elements. Consumers will be engaged and this, in turn, will improve the consumer-brand relationship.
Users will be rewarded not only through the offers they receive, but also for consuming content. The reward is paid with $CRWNY tokens and brand loyalty points. Tokens can eventually be converted to fiat currencies, used to purchase products, or set aside as can be held in a wallet.