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Alkimi Exchange offers a decentralised alternative to traditional programmatic ad exchanges, aiming to rebalance the value exchange between advertisers, publishers, and users. As a tailored Layer 2 solution on the Ethereum network, it ensures rapid, infinitely scalable, and transparent advertising with low transaction fees. Alkimi introduces tokenisation to the digital ad market, allowing token holders to share in the yields generated on the platform, Alkimi has created the first intangible real world asset.

The platform offers various benefits for different stakeholders in the digital advertising ecosystem. Alkimi provides transparent supply chains, improved trading strategies, reduced fees, and better ad performance for brands. Publishers benefit from increased revenue, high-performing ads, and a robust buyer presence in the supply chain. Internet users enjoy faster web page loading, reduced ad density, and a safer browsing experience​​.

Alkimi has introduced its native token, ADS, based on the ERC-20 token standard, to facilitate transactions on its network. The token serves as the primary utility for all Alkimi ecosystem transactions. There are different tiers for ADS token holders, each offering specific benefits, including access to premium services and fee savings. Additionally, ADS token holders can stake their tokens for rewards in staking and liquidity pools, with node operators and stakers potentially receiving up to 25% APR​.

The Alkimi decentralized advertising exchange aims to revolutionize the programmatic advertising industry by addressing its fundamental issues: lack of transparency, high transaction fees, and inefficient ad delivery. Here's a high-level overview of how Alkimi works:

1. Decentralized Platform: Built on the Ethereum blockchain, Alkimi leverages decentralized technology to ensure transparency and security. This setup allows for a trustless environment where advertisers, publishers, and users can interact without the need for intermediaries, which often contribute to increased costs and reduced efficiency.

2. Tokenization of Ads: Alkimi tokenizes digital advertising, using the ADS token as a medium of exchange on the platform. This approach helps create a transparent and auditable record of transactions, making it easier to track ad spend and allocation.

3. Blockchain Technology: By utilizing blockchain, Alkimi ensures that every transaction is recorded on a distributed ledger, which is immutable and transparent. This feature helps in combating fraud and ensuring that advertisers and publishers can trust the validity of transactions.

4. Reduced Fees and Increased Efficiency: Alkimi aims to cut out unnecessary intermediaries from the ad buying process, significantly reducing the fees associated with programmatic advertising. By streamlining the process, Alkimi ensures that a larger portion of advertising budgets is spent on actual media buying rather than transaction fees.

5. Environmental Considerations: The platform also focuses on reducing the energy consumption associated with programmatic advertising, aligning with broader industry efforts towards sustainability and reduced carbon footprints.

6. Liquidity Staking Derivative (LSD): Alkimi's mainnet features a liquidity staking derivative, allowing users to join a liquidity pool and stake their LP tokens for yield farming opportunities. This innovative approach encourages participation in the platform's economy and provides additional incentives for users.

6. Custom Layer 2 Scaling Solution: Alkimi operates as a custom Ethereum layer 2 scaling solution, tailored specifically for advertising. This allows Alkimi to offer a fast, scalable solution with low transaction fees and end-to-end transparency, addressing some of the core challenges legacy programmatic advertising exchanges​​face.

The project was co-founded by Ben Putley and Adam Chorley, with a team that includes Vincent Boujnah as CFO and Benjamin Dunkel as VP. Ben Putley, who has a background in product design from Bournemouth University, has experience in business development and digital advertising.

Before starting Alkimi, he worked as the head of a new business at The Fifth. On the other hand, Adam Chorley studied politics at the University of Hull and has a background in global digital ad sales, having worked as a director at SmartFrame Technologies before co-founding Alkimi.

The Alkimi (ADS) token and its associated exchange platform, Alkimi Exchange, were launched in mid-2021. The specific launch date of Alkimi's mainnet, which marked the platform's readiness for full-scale operational use, was announced on December 19, 2023. The ADS token has a maximum supply of 250 million, with allocations for private sales, the team, advisors, marketing, reserves, staking rewards, development bounties, platform stability, and exchange liquidity.

$ADS is the native utility token of the Alkimi ecosystem and serves the following functions:

1. Transaction Medium: ADS tokens are used as the medium of exchange for buying and selling advertising space on the Alkimi platform. This creates a seamless and efficient transaction process that is transparent and secure, thanks to blockchain technology.

2. ADS Staking for Rewards: Token holders can stake their ADS tokens to participate in the network's security and governance. Staking rewards incentivize participation and investment in the platform's ecosystem, contributing to its stability and growth.

3. Access to Platform Features: Holding ADS tokens grants users access to various tiers of services and features within the Alkimi Exchange. Different tiers may offer benefits such as reduced fees, early access to new features, and enhanced advertising or publishing capabilities.

4. Liquidity and Yield Farming: Through mechanisms like the Liquidity Staking Derivative (LSD), users can contribute to the platform's liquidity by staking their tokens. This supports the platform's economic model and allows users to earn a yield on their staked assets.

5. Incentivizing Good Behavior: The platform's design includes mechanisms to reward good behavior and penalize bad actors within the advertising ecosystem, utilizing ADS tokens to enforce these incentives.

6. Trade Alkimi on KuCoin: Trade ADS crypto on the KuCoin Spot Market against other cryptocurrencies to make the most of changing market conditions and volatility. Buy or sell Alkimi token or hold it long-term if you believe in the future potential of the Alkimi project. Remember to undertake trades in the crypto market only after doing your own research (DYOR).