Bitcoin faces a challenge no technology ever has before: A double hurdle on the adoption curve. Most technology crosses "The Chasm" by finding a niche market that adopts early, proves the value, and pulls the mainstream in when that value is demonstrated. Thats the Everett Rogers and Geoffrey Moore playbook, built on decades-old sociological and psychological studies in understandibg how different personality types adopt new technology. But this playbook is more challenging because not only is the technology adoption a hurdle, but most people are extremely conservative about how they manage and store their money. Think about what that actually means with regards to the personality types on the technology adoption bell curve: 🔸️Innovators Got it because of the math and the tech. 🔸️Early Adopters Got it for the philosophy and vision. 🔸️Early Majority Is getting in for the growing use cases and optionality. 🔸️Late Majority Will need it to feel like they are keeping up with everyone else. 🔸️Laggards Will be forced to use it, and often times use it without even knowing what it is. Each group requires a completely different UX. A different type of communication. Different interfaces. A different value proposition. Scaling a business is hard. Scaling a technology is harder. Scaling a technology that serves as money is a completely different category of difficult. Bitcoin has been crossing this Chasm for at least a decade. The adoption curve for sound money doesn't look like Uber's. It looks more like the adoption of the internet or smart phone: 🔸️nonlinear 🔸️misunderstood 🔸️erratic 🔸️declared dead a dozen times 🔸️suddenly, it is everywhere. We're somewhere on the early part of the bridge that crosses The Chasm, moving toward the most important monetary transition in human history. It is important to manage expectations, but also to act according to the enormous potential. 👩‍🚀🚀