When intelligence becomes abundant, taste becomes scarce. When execution is free, judgment is the asset. We wrote exactly this in “Ideas Matter” in February, under the subtitle “Execution is by AI now.” Altman arrived at the same place four months later, and he did not read the thesis to get there. The structure forced it on him. When you build the machine that makes execution free, the only thing left standing is the operator deciding what to point it at. We think the scarcity shift is real. We also think it is being offered here the way you offer someone a window seat on a flight you have already decided they are not flying. The judgment-matters-more line is true. It is also exactly what you say to the people whose execution you are about to make free.