Coinbase-incubated x402 Protocol launches AI agent app store Agent.market

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Coinbase incubated the x402 protocol update, launching Agent.market—a centralized AI agent app store featuring tools and services built on the protocol. The platform includes seven categories such as reasoning, data, and media, and supports open access with integrations from OpenAI, Bloomberg, and AWS Lambda. The x402 network hosts 69,000 active agents and over 165 million transactions totaling $50 million. Most services operate on a pay-per-use model, with subscription options available for frequent users. The x402 protocol, named after HTTP 402, enables instant micro-payments via blockchain and traditional payment channels. It is governed as an open standard by the x402 Foundation and supported by companies including Cloudflare, Stripe, and Google. This AI + crypto development represents a significant step forward in the agent economy.

Huo Xing Cai Jing reports that x402, a protocol incubated by Coinbase, has launched Agent.market, a unified platform positioned as an “AI Agent App Store” to centrally showcase and connect tools and services built on the protocol. At launch, Agent.market encompasses seven categories: reasoning, data, media, search, social, infrastructure, and trading, integrating service providers such as OpenAI, Bloomberg, CoinGecko, LinkedIn, X, and AWS Lambda, with permissionless access supported. Erik Reppel, Engineering Lead at Coinbase Developer Platform, stated that the platform is essentially an “app store for agents.” Currently, the x402 network hosts approximately 69,000 active agents, with over 165 million transactions completed and a total transaction volume of $50 million. Most services on Agent.market operate on a pay-per-use model, with some charging an “agentic premium” to AI agents, though subscription plans can reduce costs for high-frequency use cases. Meanwhile, the “agent economy” built on x402 is lowering customer acquisition and integration costs for businesses, unlocking previously constrained demand limited by API keys, subscriptions, and micropayment mechanisms. The x402 protocol is named after the HTTP 402 “Payment Required” status code and enables websites, APIs, and AI agents to perform instant micropayments via blockchain and traditional payment channels. Governed as an open standard by the x402 Foundation under the Linux Foundation, the protocol is supported by over 20 technology and crypto organizations, including Cloudflare, Stripe, Amazon Web Services, Google, and Visa.

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