Foreign media: Netomi CEO Puneet Mehta believes that as AI becomes more deeply integrated into enterprise processes such as sales, conversion, and upselling, the customer experience market could expand from its current size of approximately $500 billion to $5 trillion by 2030. This shift may not squeeze the crypto industry; instead, it could drive demand for stablecoins and on-chain payment infrastructure.
Mehta stated that current customer experience systems within enterprises remain fragmented, with insufficient integration among technology, personnel, and internal processes. Once AI can autonomously execute tasks across systems, the scope of enterprise software applications will significantly expand, and the associated market will grow accordingly.
AI agents require real-time payment tools
According to his assessment, the next phase of enterprise software will rely more heavily on AI agents capable of autonomous decision-making. These systems will not only handle customer service or sales tasks but will also gradually participate in more complex business processes such as fund transfers and settlements.
He believes that for such automated systems to be truly implemented, two foundational capabilities must coexist: AI must handle decision-making, and the payment network must operate 24/7 and execute fund transfers instantly. Traditional banking systems typically rely on manual processes with longer settlement times, making them unable to meet the real-time transaction demands of agents.
Stablecoins are considered more suitable as settlement instruments.
Under this logic, Mehta believes that stablecoins and blockchain payment networks are better suited than traditional banking channels to support AI-driven business activities, particularly in scenarios involving 24/7 operation, cross-border payments, and automated settlements.
This assessment aligns with recent statements from some executives in the crypto industry. An increasing number of market participants believe that, beyond corporate cross-border fund transfers, AI agents may also become a new source of stablecoin adoption. Chainalysis has previously stated that stablecoins are evolving into a layer of global financial infrastructure and projects that their adjusted transaction volume could reach $719 trillion by 2035.
The pace of corporate adoption remains to be seen.
However, this trend is still far from becoming an industry standard. The report notes that many enterprise software companies continue to rely primarily on traditional payment processors and banking networks, and it remains unclear how quickly blockchain settlement systems will be adopted into mainstream business processes.
Netomi recently completed a $110 million Series C round led by Accenture Ventures and Adobe Ventures. Mehta emphasized that AI and crypto are not competing for the same funding but may instead complement each other in the next phase of enterprise software.