ALTAVA GROUP is a Singapore-based company with an operating presence in South Korea. It builds bespoke brand experiences that enrich the evolving World of Expressions in the metaverse and beyond, working across physical and virtual worlds and providing a bridge for both consumers and brands.
The team has created ALTAVA Worlds of You, a gamified social commerce platform for luxury fashion, to enable multiple expressions of self in the metaverse - to discover, curate and play. ALTAVA MARKET is an extension of ALTAVA Worlds of You, where consumers can shop, curate and collect Worlds of Expressions in the form of NFTs for use in the metaverse.
$TAVA is a purpose-built utility token for ALTAVA Market, which sits at the intersection of luxury, creativity, and the latest developments in gamified and virtual fashion technology. The driver for $TAVA tokens is the need to provide a relevant mechanism for purchasers to participate in the explosive growth of luxury in the metaverse, and to align with the preferences of a rapidly expanding luxury-focused community.
$TAVA tokens will be the base currency of ALTAVA Eco-system including NFT Market and Altava: Worlds of You. $TAVA tokens will be served as a ticket for access to exclusive NFTs and other curated virtual assets, special auctions and unique experiences built in collaboration with relevant luxury houses, designers and creators across disciplines.