$MLT is the token of MILC Platform on Ethereum and BNB Chain. MILC Platform is a media industry content licensing project that aims to tokenize the media industry.
Information and entertainment unite the world. Millions of hours of quality video content is created every year, yet the current process for licensing and distribution is so archaic that much of it is left collecting dust in storage rooms.
Content creators, buyers, and distributors still operate in offline regional environments making discovery, networking, negotiating deals, and transacting commercials slow and inefficient ordeals that unnecessarily raise costs 30-50%, if not more.
And for the first time, MILC will build a bridge between the audience and the content creators, buyers, and distributors. This connection will allow the audience to directly impact and receive benefits from the creation & distribution of quality new content.
MILC platform aims to provide the industry with an open new marketplace for every professional and non-professional content provider and buyer that incorporates cutting-edge broadcast, blockchain and AI-technology which can become a game-changer for the entire media content industry.
It solves four fundamentally important challenges of the global media industry:
- Global availability
- Discovery process for Buyers
- Complex licensing
- Early feedback from viewers.
Currently standardisation of licence is one of the biggest problems faced by the media industry. This problem will be greatly reduced with MILC providing a licensing standard for such content, and will also reduce the time and cost involved with it.