Traditional social media platforms have become the arenas of the big dogs. There is a small “elite” who takes 95% (or even more!) of the spoils while average creators only receive a quantum of the reward they actually deserve. The reason for this is that these platforms have been hijacked by advertisers and marketers. Even consumers are “working” for free on these platforms by providing their valuable personal data without seeing a penny in return. Weentar targets this problem by building a platform that provides creators and their communities both: full control over their data as well as their reward system for monetizing intellectual property. Gone are the days in which the platform land lords claimed their land tax over the hard earned crop of the creators. On Weentar, creators can directly connect with their fans by providing their content as NFTs that consumers can access via multiple channels that are all beneficial for the ones who really care: the creator and their followers.