VOW is the Ethereum-based exchange token of Vow, a platform which aims to eliminates the cost of refunds and rewards for retailers.
Vow itself is a tool; a tool through which communities can contribute to the creation of a parallel currency supply. Businesses and individuals which form any community can work together, cooperatively eliminating the risks inherent in centralized currency systems.
“vcurrencies” offer an alternative to centrally issued cashback, stable coins, and rewards. Merchants can issue their customers vcurrency as a form of cashback, based on their 3rd party validated digital spend. Once in circulation vcurrency can be used, and reused, to claim a discount on products and services from any participating merchant, at equivalent value to one unit of local, domestic, fiat currency.